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Tom’s Log – Fitness in China
China – a country of over 1 billion people and under 7,000 health clubs. What’s wrong with this picture?
Bao (GRAVITY distributor), Tom and Xoijing at China Fit conference
Let’s put this in perspective: There are 3,500 clubs in California and 20,000+ clubs in the USA with 330 million people!
However, China’s fitness market is still in it’s infancy stage and with the trainer base growing, there is a lot of room to move. Total Gym is ready to grow with it!
Talking with many people while I was in China last week for the China Fitness 2010 convention, I heard the same story emerging: Clubs in China are mostly in the business for money and could focus more on the quality of service to the member. Clubs are cutting prices and creating major competition so they are loosing money and not buying new equipment.
The fitness movement here is similar to what we are seeing in America, which is movement into the small box and studio space. The good news is the trainers in China who experienced our GRAVITY on Total Gym education LOVED it!!
Unfortunately, the China Fitness exhibit floor was dead and all the companies have told our Total Gym distributor that they may not be back next year. All of the big companies had small booths, and I also found they’re experiencing a lot of local knock-off competition.
On a more positive note, here are a few short videos from our GRAVITY on Total Gym demo at the convention led by Italian GRAVITYMasterTrainer Matilde Demarchi:
Those are my thoughts from China. Do you have any thoughts on this topic? Leave your comments below.
