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May
19

GRAVITY Spotlight – BB Fitness Studios

GRAVITY Stands the Test of Time

Michele Melkerson-Granryd

Michele Melkerson-Granryd

BB Fitness Studios has been running GRAVITY classes at their location in Austin, TX for many years now. They purchased four Total Gym GTS units in 2008 and their small group training classes using GRAVITY programming are still going strong almost a decade later. We wanted to catch up with BB Fitness Studios to find out how GRAVITY has developed for them over the years and to see how it was still benefiting their members.  Michele Melkerson-Granryd, the General Manager and Personal Trainer, explained how they started up and how GRAVITY was working for them now.

“Our facility is heavily focused on group exercise classes, Personal Training and Pilates.  In 2006 we started small group training with a wall of Kinesis equipment. At that time, many of our trainers were concerned that small group training would cannibalize their individual training sessions.  However, what we experienced was something different.  Instead, our regular clients maintained their individual sessions and joined the additional small group training classes because it was so affordable for them.   It was a win, win for everybody!

One of the most exciting aspects was that we were able to attract group exercise class participants – a population, that in most clubs doesn’t typically spend much money outside of their membership dues. Our small group training quickly became a staple of the programming at our facility, generating additional revenue for the club and income for our trainers.

BB Fitness StudiosWe integrated equipment like BOSU, TRX units and medicine balls for variety and then in 2008 we expanded the program by adding the four GTS units.  At the time, we also purchased a Total Gym PowerTower for our main weight floor, so that our members and trainers would have access to a Total Gym unit if a GRAVITY class was going on.

Today, we run approximately 20-25 small groups per week (3-6 people per group) with additional seasonal 6-8 week small groups throughout the year.  Our sessions consist of single equipment sessions as well as sessions that fuse the various equipment modalities (e.g. GRAVITY/Kinesis Fusion).  We run both 60-minute group sessions and 30-minute express workouts.

GRAVITY challenges our fittest clients as well as those who have been inactive or are returning from injury. Our clients really get stronger, healthier and more functionally fit with GRAVITY.

Additionally, we recently purchased a GRAVITY License.  For a nominal annual fee, Total Gym provides our trainers with access to ready-made programming for their groups.  They have the freedom to use the programming exactly as it is or incorporate it into their own design.  The ongoing quarterly programming provides our trainers with enough fresh and safe material to use over the three months and it’s excellent for our long term clients who need the added variety to keep them coming back, one of the biggest challenges the industry faces, I think.”

GRAVITY at BB Fitness Studios

GRAVITY works with any fitness level

Trainer-Centric Equipment

Michele continued to tell us why they chose GRAVITY in the first place.

“When we add equipment to our facility – we look for “trainer-centric” equipment.  Equipment that is ­­­­most effective for our clients when used with the guidance and creativity of our trainers.  The criteria that we use when choosing equipment for small group training are:

  1. Return on investment – how quickly it will take to recoup the investment (number of sessions, etc.)
  2. Ease of use and maintenance.
  3. Reputation of the manufacturer.
  4. Training and support materials.
  5. Ability to use the equipment for both individual and group training sessions.
  6. Ability to handle a wide variety of clients.
  7. Potential for interesting and “fun” workouts.
GRAVITY at BB Fitness Studios

Versatile GTS machine

GRAVITY met all of the above criteria.  And while I wouldn’t trade any of the equipment we have now, if I were to open a small group training studio today – I would make GRAVITY the foundation of my studio, for sure. It’s  a cost effective option, equally appropriate for both group training and individual training and you can maximize studio usage, i.e. offer group sessions during prime time hours and train clients who require more individualized attention in off-peak hours.  It’s also really easy to configure the studio as the GTS units can be conveniently folded up and rolled to an alternate location.

For us, GRAVITY is a success story.  We love it and so do our members!”

For more information on GRAVITY, please visit http://gravitystudio.com/ or contact Ralph at 858-764-0078 | ralph@totalgym.com

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