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Dec
6

5 Key Components of a Group Class

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5 Top Tips That Make Your Classes Enjoyable, Your Members Coming Back

When designing a new group fitness model for your clients, there are a few key components that create the right type of atmosphere for a successful training environment. With so many studios and gyms popping up every single day, it is absolutely critical that your group fitness program is top notch and can stand out in your local community.

You can be as creative as you want, when it comes to the exercise programming, but here are 5 key components that you can implement to make your program really successful:

Energy

This is a biggie. Clients have to enjoy you, your class and your facility.   And when they keep coming back, they will also refer people to you and grow your business. How do you create that buzz and excitement? You do so by creating unmatched energy. I don’t care if your entire exercise program is built around brooms and mops, make it the most energetic broom and mop program EVER.

Creating energy in your program is not nearly as difficult as some would suggest. In fact, you can do so in a number of ways, that include:

(1) Hire (or be) an energetic instructor.

(2) Have energetic people work for you at the front desk. They will create excitement the moment your clients walk through the door.

(3) Have energetic people participate in the workouts.

(4) Switch up the workouts, so clients don’t get used to the same routine.

(5) Select GOOD top 100 songs, so clients get lost in the rhythm and forget their heart rate is up.

Build Camaraderie

Like most things in life, it is better to do things with people that you know and care about. When that bond is formed, people tend to do those things more often. In the fitness industry, we do have a rare opportunity to build relationships that create camaraderie. Shockingly, most people actually don’t like to work out on a regular basis, if at all.  So, it is extremely important for us to provide as many ways as possible, to encourage our clients to consistently attend the gym and spend time working out with their friends.

Motivation

Motivation is hugely important and very critical because it is usually the driving force as to why someone will or will not join your program.

Even though, as we said earlier, most people don’t like to work out,  many do work out on a regular basis. They do it for an internal reason or goal.  They do it because it could be life or death for them.  Maybe they do it to have more energy for their kids or maybe they are doing it to relieve some back pain. What is important, is that these people provide the most insight to the mindset of those who don’t want to work out.

Whatever the reason may be, they are motivated by some THING and that is our job as fitness professionals to figure out what that THING is.   Everyone is driven differently and everyone needs to be treated accordingly.

Don’t be afraid to ask your clients lots of questions to figure out where their motivation levels lie. Whether that be physical appearance, health related, or something completely different, the more data you collect, the better.    The more you can use that data to build successful programs the more you will create motivation.

Accountability

This is another biggie.  If you look at gym statistics in the fitness industry, you will notice that the new client acquisition period is January and February and again in April and May. You will also notice that the majority of these newbies will quickly either cancel their membership in a month or two or just keep paying and not show up.

One way to get around these no-shows, is to create a contract.   I’m not talking about a financial contract but an accountability contract that identifies their goals. State what you expect of them while they are under your tutelage.  You will have to do some work now, because you will have to actually hold them to it. You will have to assess them regularly, do pop-up visits to their workplace or home, meet with them quarterly to discuss their goals, and you will need to stay in constant contact via text, email, social media and phone.

Some clients will need more accountability checks, than others which means it is up to you to create the right type of accountability system for each individual client. Some will need daily monitoring and others quarterly, but the bottom line is that everyone will need some level of accountability.

Fun

Of course, clients must have fun while they are in your facility. It doesn’t matter if your program is 110% guaranteed to hit every single client goal, if you or your instructors are boring, it’s a given that a new client just won’t last very long. People always look reasons not to work out and being bored just makes it easy for them.  So take it upon yourself to make sure that your facility eliminates those potential excuses.

Aim to be buzz-time energetic, camaraderie built, highly motivating, accountability driven, and the most fun facility in the world!

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

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