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Jun
27

Total Gym Workouts – Perfect For Kids & Teens

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How to Motivate Underachieving Kids and Teens in Sports, with Total Gym Exercises

GRAVITY Sessions at Fitness Republic

GRAVITY Sessions at Fitness Republic

An interesting thing happened to me a few months back…

I am the type of person who is always planning new workouts, combinations, music,  and so much more, at my studio, Fitness Republic in Vero Beach, FL.  At the beginning of February, my 13 year old daughter told she had to run a mile for gym class.  In Florida, the state standard for a 13-year old girl to run a mile, is 8:13, which is a pretty good pace for many people.  My daughter came home with a “C” on her report card for gym.  Being that fitness consumes my world just about every day, I was shocked.  I asked what had happened, and she told me about the mile requirement. I asked her what her time was.  She said “18 minutes.”

“Excuse me?”  I said,  “Not on my watch.  Lace up your sneakers RIGHT NOW!”

We hit the pavement.  I told her that no matter what, we were not going to stop running that mile until we were done.  We came in at 13 minutes … not bad for a first attempt at progress.  I told her this was just the beginning and after we finished that first mile together, I asked her what her teacher does to help condition her class.

“Nothing,” she exclaimed disappointingly. He just tells us that he can run a mile in 6 minutes, and we have to try harder.   Have teachers lost their passion?

My daughter has two really good friends. Like many teenagers, they all have an element of laziness tucked in there, so I thought she’d need some buddies to help her on her new journey.  I told her to get them ready as well.

“For what?” she asked.

“Because we are going to flip this.”  I said.

For the next six weeks, the three of them met me twice a week for strength training.  I had them doing two workouts a week on the Total Gym GTS.  And they loved it.  My goal was to get their fast twitch muscles activated and enhanced.

This is what we did:

  • Plyo Alternating Leg Squats
  • Plyo Pull-ups
  • Plyo Shoulder Presses to get their big muscles firing.
  • Then, Cardio Pull to get their tickers up.
  • Static Equilibrium Chest Press,
  • Static Equilibrium Rows
  • Upright Supine Pull-downs.
  • Leg Cables finished the workout.
Total Gym workouts with family

Work out with your kids. Good for you and good for them!

We started off gently with lesser reps and time and slowly built up to about a 45-minute workout.  Over the 6 weeks, their incline levels increased slowly but surely.  Their stamina and muscle growth really improved, and their flexibility and range of motion was so much better. And, the best part of it all was that were having FUN in the process and really enjoying themselves.  Now, isn’t that what it is all about? Making gains and having a ball while doing it.  Maybe that’s not what it’s about for their gym teacher, but it certainly is for a Dad.

In addition to the workouts on the GTS, we ran four days a week.  And when it was time to run the race, she crossed the finish line in … wait for it … 8:02!  Fantastic! She laid it all out there on the track.  The gym teacher offered up a brief smile and said a meek “good job,” realizing that young woman had just cut her time in half and he didn’t have anything to do with it!

She came in 4th place out of 22 kids and was the first girl to cross the line in her class.  She couldn’t thank me enough for helping her, but any parent knows that we will stop at nothing to help our children.

So much can be achieved with the right motivation.  If we can just put the right people in the right places, we can ensure success.  For her, it is Dad, for me it is the knowledge that I have access to a great piece of fitness equipment.  The GTS.

And now, even thought the race is over, my daughter and her friends are still training on the GTS with me, because they enjoy it so much!   You can’t been quality time with your children while getting them fit!

To talk more about training on a Total Gym GTS contact 858 764 0055 or CLICK HERE.

About the Author

Jon D'AllesioJon D’Alessio has been a Certified Personal Trainer since 1995 and a GRAVITY Master Trainer since 2005. With his wife Brandie, together they own their own a private training studio, Fitness Republic, in Vero Beach, FL. Through a tailored approach of regular fitness activities, guided fitness programs and education, Jon helps his clients accomplish anything, no matter how big or how small. 

May
22

Where to Buy Commercial Exercise Equipment?

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Where Are the Best Places to Buy Commercial Fitness/Exercise Equipment?

With many new pieces of equipment being created every single day, it’s hard to find the best places to purchase equipment for your club or studio. There are so many vendors, stores, magazines, catalogs and options to choose from, that your poor brain can experience information overload very quickly.

One of the best ways to save yourself time and research headache, is to find an online fitness equipment dealer.  A dealer will enable you to familiarize yourself with the top products all in one place so you can strategically make your purchases. Another good idea is to go to a fitness conference and test out all the products you may be interested in. That will help you make your choices later on when you are ready to purchase.  You know what they say: “Try Before You Buy.”

The three online fitness dealers that stand out for most fitness professionals are:  Gopher Performance, SPRI and Perform Better.   Each one specializes in a particular niche to provide top notch fitness choices from several major companies they partner with such as TRX, BOSU and Total Gym.  It’s all about educating yourself and finding the best choice for YOU and your business.  I have personally made purchases from each of those three, and I couldn’t be happier with each of their services, selection options and customer service.

Here’s a little info on each of them:

Gopher Performance

Gopher Performance

Gopher Performance is a division of Gopher Sport — a company that has established itself as an industry-leading physical education, athletics, fitness, recreation and health products distributor. Catering to athletes who are looking to get better, do better and be better, they offer unique pieces of equipment that will help take athletic clients to the next level. They’ve been in business for 60 years so they’ve earned a good level of trust and customer respect over that time.  They also offer a 100% unconditional guarantee.

Flip T™ Trainer

Flip T™ Trainer

The Top 5 best and most unique pieces of equipment that Gopher Performance offers are:
1) The Tank™ Variable – Resistance Sled
2) Flip T™ Trainer
3) Nucleus Omnibell
4) Triad™ 3 in 1 Foam Plyometric Boxes
5) Commandpost™ Anchor Station

 

SPRI

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If you are familiar with SPRI Products Inc, then you know that they are all about being innovative, especially when it comes to rubberized equipment such as resistance bands, Xertubes, and superbands. Some would even go on to say that they basically created this market in the fitness industry, because most people can’t think of resistance bands and tubing without mentioning SPRI. Of course, that is not all that they offer, but it is a niche market for them, where they have done really well with positioning themselves as top of mind awareness for all bands and tubes.

Another way that SPRI has really thrived in the market, is to partner up with famous, accomplished and respected fitness professionals such as Chris Freytag, Jonathan Ross, Trevor Anderson and Brian Nunez, to name a few. When you know that top fitness professions are also using a product that you are interested in, it gives a level of comfort to know that you are making the right decision.

Xercuffs®

Xercuffs®

The Top 5 best and most unique pieces of equipment that SPRI offers are:
1) Xergym®Bar
2) Xercuffs®
3) Dual Grip Xerball
4) Rollout Ladder
5) Step 360 Pro

Perform Better

Perform BetterPerform Better has also created it’s own niche.  Even though it has positioned itself as a leader in sports performance, Perform Better practically owns the phrase “functional fitness”.   Over the last few years, they have helped fitness professionals see all their clients as athletes, rather than just clients. They did this by approaching functional fitness in a different way and by offering the applicable equipment options, fitness professionals starting purchasing items that were once meant solely for athletes.

Perform Better also helped fitness professionals become more creative and more knowledgeable. They did this by producing their own signature line of 1 and 3-day seminars.  They have featured some of the best minds and most well known fitness entrepreneurs in the fitness industry, such as Michael Boyle, Martin Rooney, Juan Carlos Santana and Mark Verstegan. By aligning themselves with some of the industry giants, Perform Better has excelled at offering the most functional pieces of
equipment in the industry.  With the buzz word these days being “functional fitness”, it only makes sense to purchase from the leaders to best serve your clientele. So if you are looking for functional, then you are looking in the right place!

The Top 5 best and most unique pieces of equipment that Perform Better offers are:

Jump Trainer

Jump Trainer

1) Ultraslide Slideboard
2) First Place Turf
3) Shuttle Rebounder
4) First Place Drive Sled
5) Total Gym Jump Trainer

So there you have it. Three best places to purchase your equipment in the fitness industry today. Get to know your niche, get to know your options and stand out in the community with equipment that brings YOU to life and something special to your facility.  Concentrate on figuring out how to thrive with your clients by doing different exercises that bring a uniqueness through various pieces of equipment that are high quality, have longevity and get the most ROI. Good luck!

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

May
9

5 Top Total Gym Exercises That Make a Great Class

Total Gym Exercises

(Watch the video)

Great Exercises That Save You Time AND Give An Effective Total Gym Class Workout

A daily task for any fitness instructor or personal trainer is to evolve, grow, learn, and constantly tweak their fitness programs to best fit the needs of their clientele. Whether in an one-on-one workout, a small group training session, or a group fitness class, you always want to provide fun, challenging, safe and unique workouts for your clients.   That might mean changing up the scenery, the intensity, the exercises, the number of reps, or even the music in order to create that unique experience for them.

One of my personal favorite group class formats to teach, is a circuit-style workout incorporating a Total Gym GTS machine. As the title implies, it really does offer the opportunity to provide a total body workout.

If you’re looking to add some variation to your class here are some great Total Gym exercises that you can incorporate into your next class, check out the following 6 exercises and create a mini-circuit with 45 seconds at each station:

Here are some ways to cue the exercises in the class.  All of these exercises can be performed at the mid to lower level range.  Increase the level as needed.

Total Gym Seated Forward - Chest Fly Chest Fly

Grasp the handles to bring the glideboard half way up the rails.

Facing away from the tower, straddle the glideboard and sit toward the top edge of the glideboard.

With tension on the cables, pull your legs up onto the glideboard and bend knees slightly and sit up straight.

Bring your hands together in front of you in a clapping motion to complete your first rep, then you repeat the exercise to complete the set.  Maintain a stable trunk.

Remember to squeeze in front of you fast but to come back slowly to the starting position.

Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set.

Total Gym Chest Press

Chest Press

In the same starting position as the Chest Fly, push out directly in front of you and return to complete your first rep, then you repeat the exercise to complete the set.

Now repeat that motion to complete the 1st set.

Remember to press out fast but to come back in slowly to control the movements and maximize the muscle contractions.

Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set.

Total Gym Seated Backward - Reverse Fly Reverse Fly (Upright Back Row)

Grasp the handles to bring the glideboard half way up the rails.

Facing towards the tower, straddle the glideboard and sit toward the top edge of the glideboard.

Lift feet up off the floor.  Sit up straight and with good posture begin to pull the arms back in an outward arc until the hands are directly in line with the side of the torso.

Maintain a stable core as the hands return with controlled back to the starting position.

Remember to pull in towards your body fast but to go out slowly to control the movements and maximize the muscle contractions. Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set. (2 Sets of 15 Reps)

Total Gym - Seated Backward - Biceps Curl Bicep Curl (Curls)

Grasp the handles to bring the glideboard half way up the rails.

Facing towards the tower, straddle the glideboard and sit toward the top edge of the glideboard.

Lift feet up off the floor.  Sit up straight and with good posture and with a closed fist, bring handles up to your chest.  Keep elbows stationary.

Curl up fast, then come back down to the starting position slowly to complete the rep.  Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set.

Total Gym - Upright Supine - Lying Leg Lift ALying Leg Lift (Leg Raises)

Push the glideboard halfway up the rails and straddle the glideboard facing away from the tower and sit at the bottom of the glideboard.

Lay down on the glideboard with your head fully supported by the glideboard.

Reach overhead and grasp the LAT Bars with your hands facing each other.

With your arms fully extended and your body stretched out, begin to lift your legs up simultaneously as high as you can to form the letter “L” out of your body, then slowly lower them back down. Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set.

Creating a circuit-style workout on the Total Gym GTS is great for all fitness levels as you can easily raise or lower the resistance level for each individual client.  It’s a fun and effective way to incorporate strength training into your class and your members will enjoy the versatility of the class while getting a super total body workout in a short period of time.

For more information on how Total Gym programs can benefit your facility, please contact ralph@totalgym.com / 858 764-0078.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Apr
6

6 Top Tips for a Great Hiking Training Program

HIking

How to Train Your Weekend Warriors for Hiking

If you are like most personal trainers and coaches, then there is a great chance that you have a decent sized population of hikers as clients. In fact, hiking usually ranks as the 5th most popular outdoor activity (not necessarily exercise) in the US and it’s on the increase with a whopping 37 million Americans hiking regularly each year.

Several times per year, you get requests from clients to help them train for their upcoming hiking trip in a few months, where they will be exploring new lands and climbing high elevations.

This is all really great!  You are glad that your clients are motivated and have come to you to help them train but now you have to come up with a way to develop a top notch and effective training program for them. What are your go-to-moves or tips for these Weekend Warriors to help them for their hiking excursions?

Here are my go-to-tips to help give hikers the infrastructure for hiking success:

Create a Hiking Club – Identify all of the fun and challenging hikes in your community. Then select a day in the week that you regularly want to meet for a weekly hike. Next, invite a few clients from your studio that enjoy hiking and/or who have a hiking trip coming up to a form a 6, 8, or 12 week program. This can be a for-profit program to increase revenue. Or it can be a free program that you are using to help build camaraderie among your clients and loyalty to your business; completely up to you. The most important element is that your clients build a support team of hikers to increase motivation and accountability on a weekly basis.

Stretch After Hiking – The need to stretch after a hike is important because it decreases the chances of injury and accelerates the recovery process. Encourage your clients to stretch their entire bodies but to show a lot of focus on some of the bigger muscles in the lower bod such as their quadriceps, hamstrings, and glutes. Perform a variety of stretches and hold each stretch for a minimum of 30 seconds.

Strengthen the Core – As we tell all of our clients, it is extremely important to work the core because it is supposed to be the strongest group of muscles in the body, seeing how all of our movement comes from there. And with providing tips with hiking, this is no different. Stress the importance of the core to your clients and let them know all of the benefits that a strong core can produce, such as posture and injury prevention throughout, not only their hike, but also their day-to-day activities.

Add Intervals – Who doesn’t love intervals where you have stints of fast intensity followed by a slower intensity or full out rest recovery? Find an incline that your client can practice this on. Have them go up a hill at a fast intensity level and then instruct them to slow down when they get to a flat zone. Repeat this activity to help them with their speed, endurance, and recovery process.

Total Body Conditioning – Something that a lot of clients don’t realize is how much strength training will help them with their runs and hikes. Oftentimes they think that to improve their runs and hikes, the only thing that they need to do is run and hike. Although that is helpful, that is not all that needs to be done. Mastering upper and lower body movements are important, particularly muscles such as the quadriceps, hamstrings, and glutes.

Hydrate – Staying hydrated is key as well, no matter the weather condition. Aim for a minimum of 12 ounces of water per hour to avoid dehydration but not more than 25 ounces to avoid hyponatremia.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Mar
16

Exercises For Athletic Performance

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Watch the Video

5 Simple Exercises that Increase Athletic Performance

As as fitness professionals, we all know that being an athlete requires many elements that include speed, body control, power, strength, core, mental toughness, conditioning, endurance, awareness, focus, determination, commitment and a strong desire to win. And that’s just a very partial list of what it takes!

Imagine what it takes to be an elite and/or pro athlete. Those athletes take all of the above and multiply it by a million. However, the one common denominator in every athlete (no matter what level they are) is that they need and want to be better EVERY DAY!

Every athlete has different strengths and weaknesses, every athlete has a set of exercises that they love and certain ones that they hate, and every athlete is always looking for an edge. Every athlete wants to win and every athlete wants to be better mentally, emotionally, and of course physically. Coaching athletes requires us to preach the gospels of “loving the daily grind” and the “love of exercise,” and we need to constantly be on the lookout for ways to push our athletes outside of their comfort zone so that they can excel to the next level.

Here are 5 basic exercises that are staples in each of my sessions for all my athletes at MZR Fitness that help maximize results and improve athletic performance.

Dumbbell Step Ups: Stand up straight while holding a dumbbell in each hand (palms facing the side of your legs). Place the right foot on the elevated platform. Step on the platform by extending the hip and the knee of your right leg. Use the heel mainly to lift the rest of your body up and place the foot of the left leg on the platform as well. Breathe out as you come up. Step down by flexing the hip and knee of the other leg as you inhale. Return to the original standing position to complete the repetition. (2 Sets of 12 Reps on each leg.)

Calf Raises (in place): Rest your hands against a wall or a sturdy object for balance. Raise your heels a few inches above the edge of the step so that you’re on your tiptoes. Hold the position for a moment, and then lower your heels below the platform, feeling a stretch in your calf muscles. (2 Sets of 25 Reps.)

Lateral Jumps: Start standing with your feet hip-width apart and sit back into a shallow squat position. Dip your knees, then hop off both feet and move to your right and then quickly hop back to the other side. Continue jumping back and forth to complete the set. (2 Sets of 8 Reps in each direction.)

Pull-Ups: Grab a bar shoulder width with your palms facing down. Hang and then raise your feet off the floor by bending your knees. Hang with straight arms. Pull yourself up by pulling your elbows down to the floor. Keep your elbows close. Pull yourself all the way up until your chin passes the bar. Lower yourself all the way down until your arms are straight. Breathe and repeat the sequence. (2 Sets of 5 Reps.)

Backpedal, Turn and Sprint (Using Cones): Place three cones, five to 10 yards apart in a straight line. Facing away from cone one. Backpedal to cone two. Pivot 180 degrees on left foot to face cone three. Sprint to cone three. Perform set in opposite direction. (3 Sets of 5.)

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Feb
8

Training for Snowboarding on a Total Gym GTS

Standing Squat and Side Stretch on a Total Gym GTS

(Watch the video)

Strengthen Your Snowboarding and Skiing Clients with these 7 Total Gym GTS Exercises.

It’s that time of the year again when our clients are looking at their calendars to find weekends where they can escape to remote locations to enjoy hours and hours of uninterrupted skiing and snowboarding on snow-laden mountain sides.

Although skiing and snowboarding are a blast, they are also very tough activities that can push you to the limit physically and mentally and we need to make sure that our clients know that and are prepared for what is coming. Oftentimes when clients think of preparing for activities such as snowboarding, it is natural for them to think that they just need to focus on their lower bodies as they start to train for their trip. However, as qualified fitness professionals, we know that the entire body needs to be trained throughout training program to help avoid injuries and deficiencies in other areas of the body. Remind your client (especially if they are new to snowboarding) that they will be pushed hard in various ways on their trip and that preparation is key to a fun and safe experience in the snow.

So let’s make sure that your clients have a wonderful and safe time on their trip by helping them master the following exercises on the GTS, so that their bodies and minds are ready for action.  Watch the video to see a demonstration of all these exercises.

Jump Squats

Disconnect the pulley from the glideboard and stow handles.  Have them push the glideboard half-way up the rails, straddle the rails and sit at the bottom edge facing away from the tower.  Place the feet toward the top of the squat stand positioned shoulder-width-apart.  Normally you would have them lie back on the glideboard to do a plyometric squat but we’re going to engage the core more with them sitting upright.  Hands can be by their side, stretched out in front, or beneath the butt.  Have them start in a deep squat and from this position, explosively jump up as high as they can with both feet and be sure that they land with both feet simultaneously on the squat stand. Repeat this sequence to complete the first rep and then repeat the exercise to complete the set. (2 Sets of 15 Reps).

Seated Two-Point Leg Swings

In the same starting position as above and with core engaged and sitting up nice and straight on the GTS, have them place the left foot on the squat stand. Perform a one legged squat on the left leg and as they come back up from the squat, they gently kick the right leg up as high as they can. Then repeat, but this time on their way back up from the squat, they kick the right leg out to the right side as wide as they can. After performing both kicks on one leg, that is considered one rep. Repeat this sequence as fluidly as possible by alternating the two directions on the leg for the desired number of total reps. Be sure to perform all reps on one side before switching and repeating with the opposite leg. (2 Sets of 10 Reps in Each Direction Per Leg).

Dips (Using Squat Stand)

From a standing position in front of the squat stand, facing away from the tower have them position hands behind them shoulder-width apart on the squat stand. Have them slightly walk away from the squat stand to incline legs out in front at a 45-degree angle. Straighten arms, keeping a little bend in the elbows to keep tension on the triceps and off elbow joints. Slowly bend elbows to lower the body toward the floor until elbows are at about a 90-degree angle. Be sure to keep the back close to the foot platform. Once they reach the bottom of the movement, have them press down to straighten elbows, returning to the starting position. This completes one rep. Keep the shoulders down as they lower and raise the body. Please note that legs can be slightly bent to modify this exercise. (2 Sets of 10 Reps).

Incline Push-Up (Using Squat Stand)

From a standing position in front of the squat stand, face towards the tower.  Place hands on the edge the foot platform, slightly wider than shoulder width and walk feet back so that the body is at a 45-degree angle. Have them stand on their tip-toes with arms and body straight. Then they will slowly lower their torso down in a controlled manner and push torso up until arms are extended to complete the first rep. (2 Sets of 15 reps).

Standing Squat & Side Stretch

Raise the rails to the highest level.  Have them begin in a standing position turned sideways from the tower and place right foot on the glideboard and left foot on the ground. Then they will need to slowly squat on the left foot so that the right foot is raising the board up towards the top of the GTS. As they come back up from the squat position the glideboard will lower into the start position. Repeat this sequence to complete the first rep and then repeat the exercise to complete the set. (2 Sets of 15 Reps with Each Leg).

Inverted Walking Plank

Remove the squat stand and with the glideboard closed have them come to a kneeling position on the glideboard, facing away from the tower. From there they place both hands on the floor below the lower rail base and get into a plank position.  Then they walk hands back towards the tower and as they do so, the glideboard should be sliding towards the tower. Once they walk in so far that they cannot go up anymore, then they slowly walk back down until they cannot go down any further. Repeat this sequence to complete the first rep and then repeat the exercise to complete the set. (2 Sets of 10 Reps).

Inverted Pike

Replace the squat stand and with the glideboard closed have them come to a kneeling position on the glideboard, facing away from the tower. Then have them place both hands on the squat stand with their head facing towards the ground. Place feet onto the bottom of glideboard, on tippy toes, with heels in the air. Their body should resemble an upside down letter “V” while in the starting position. While in this starting position, extend the full body outward so that they are completely straight, then bring the glideboard back in with feet to go back to the upside down letter “V”. Repeat this sequence to complete the first rep and then you repeat the exercise to complete the set. (2 Sets of 15 Reps).

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Jan
31

Keeping Clients Motivated Through The Winter

Exhausted woman sitting on tire in crossfit gym

4 Tips to Encourage Clients/Members to Exercise at the Gym, Through Winter Months

Keeping clients active through winter is always a great point of concern for fitness professionals, personal trainers, and coaches throughout the industry. I can’t speak for all gym owners and personal trainers but the largest acquisition time for new clients in my facility is April, May and June (although many people think that it is January through March, with the New Years Resolutions crowd; and that may be the case for some gyms).  But what I have personally heard from clients in the past is that they have a hard time getting motivated through winter because it is usually cold, wet and it still gets dark fairly early. Which makes sense that they come in waves during the months of April to June, when the weather is starting to warm up, the sun is out longer and swimsuit season is right around the corner.

So knowing this and with the information above in our back pockets, we have been very proactive at MZR Fitness with planning various programs and methods in the winter to help our clientele stay motivated, engaged and active during this cold season.

Here are 4 ideas I’d like to share with you.

Offer a 90-Day Intensive Transformation and Accountability Based Program

Not many people can resist the offer to completely change their lives in 90 days. It almost sounds too good to be true for a lot of people. And at the same time, it’s very enticing and manageable for the average mindset as it doesn’t sound like too big of a commitment to make. During this 90-day period, offer live workouts, home workouts, fitness homework, nutrition counseling, health coaching, before/after photos, accountability, structure, goal setting, support, and motivation – all in a group format. And if you want to, you can even provide some sort of prize or recognition for the person who lost the most weight or shed the most body fat. You have not only created a profit center for your business but it has become a sure way to light a fire beneath the tails of your clients and get them so pumped that they don’t care what the weather is outside. All they know is that they have some goals to crush!

1283205Create a Contest to Incentivize

Start an attendance contest by giving all of your clients a goal to attend the gym a minimum of 8 times per month (twice a week). Now, us fitness professionals know that our clients need more than 2 days a week to maximize fitness results but the plan is that they are going to attend the gym for those two days each week and then their bodies will begin to crave more days and other clients will be able to motivate them as well.

For extra encouragement in the contest you can create a tracking system for your clients and place it visibly in the gym. The transparency of everyone being able to see each others’ attendance really gets the competition going.  Further incentivize with branded gear from your facility, extra sessions, money, gift certificates, or anything else that you think may motivate your clients. Get creative!

1562989Go all Tony Robbins on them!

We all need a good talking to every once in a while to help put things in perspective, get the juices flowing and help us to see the big picture with our goals and who doesn’t like a good “pump ‘em up” speech? No matter what your exact title is at your facility, we’re all ultimately coaches. So guess what? We have to coach, motivate and inspire our clients to do what they don’t want to do, so that they can look and feel the way that they deserve to look and feel. Don’t be afraid to captivate your audience with a good speech or some great quotes once in a while.

As Tony Robbins once said “If you do what you’ve always done, you’ll get what you’ve always gotten.”  Remember that can apply to you as a fitness professional and to those whom you train!

1527822Reach Out in Unique Ways

As fitness professionals, we can reach out and motivate our clients in several unique ways such as:

> create a workshop and invite clients to attend

> create a podcast and upload it to itunes so that your clients can listen to it whenever they want

> communicate often through email/text/phone call.  You can even send a text while they are in the session with you so they read it afterwards.

However and whenever you want, communicate, communicate, communicate and this will motivate them! However you want to inspire and get your message across to your client is your prerogative but the biggest and most important tip is to get their attention before you deliver the message so they are focused on what you are saying. This is definitely easier said than done, but if you do it the right way, your voice will move mountains and your client will be inspired to create fitness success like never before.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

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