How Music Makes a Small Group Training Class
Survey your clients within the next week on an 1-10 scale about how important music is to their overall fitness experience and also on how much it contributes to their effort while exercising.
Chances are that the majority (if not all) of your clients strongly relate to pushing harder and performing at a higher level when listening to their favorite tunes. It is all relative but obviously some music is better than others when it comes to using the beat of the music to be motivated. Some people will respond better to rap music, some people will respond better to heavy metal, and some people will respond better to country music.
All music is not created equal and neither are the preferences of your clients.
Just in this past NBA Finals in June of 2016, there was pre-game footage where they showed Lebron James (of the Cleveland Cavaliers) with headphones on and the reporter asked him what he was listening to and he replied with the name of a specific rap artist and song. Right next to him was his teammate who also had headphones on, then the reporter asked him what he was listening to and he replied with “Christian music”.
Here are 2 elite NBA athletes on the same team, side by side in the locker room about to go out and perform on the NBA court and play in the same exact game. In the same game, both are expected to play at a very high level, yet they both have two different pre-game routines that include listening to and getting pumped up by different music. That goes to show you that everyone is different and can be hyped up differently with different artists with different songs from different genres. There are 12 guys on the Cleveland Cavaliers and it’s possible that there is 12 different types of music being played in the headphones before each game which would explain there is not just one speaker filling the room with music.
That story is shared with you because it applies to a typical group fitness class at any gym that plays music. In your group fitness class, you may have anywhere between 8 – 100 people there working out and most likely, they don’t all love the same type of music.
So what do you do knowing that you cannot accommodate all of them at the same time?
One of the most common approaches for group fitness instructors is to play music from the Billboard Top 40 because of the variation in different music genres. This approach allows a wide variety of music to be played so that you can add some diversity to your music and no particular person feels left out or unmotivated by the music. By having different types of music played, you can energize the room throughout the workout and have members feed off one another. Playing music for your group fitness class is usually about energizing the class, but did you know that there are other reasons that fitness professionals play music for their members?
: Make members feel good
: To celebrate a birthday, anniversary, or special event
: Get people dancing
: To have fun
: To get their mind off of outside distractions
: The motivational lyrics or rhythm
: Special requests
A great fitness professional will do almost anything to create a special and motivational atmosphere for their clients and usually that somehow includes music. Remember when running your fitness club, everything that you do is marketing and creating an atmosphere that motivates your members to come and have fun is one of the best marketing tools that you could ever utilize.
Think about the following questions, when creating this magical experience for your member:
: How old is my target market?
: What gender is my target market?
: What income brackets is my target market in?
: Should I download music?
: Should I play my ipod?
: Should I use Pandora or Spotify?
Everyone is different and every fitness club is different. That is what gives you the opportunity to be truly unique and stand out in the crowd. You want to have the reputation for having the best group fitness classes in your community and better way to do that than to get some feedback from your members.
Take some time to get to know your members more. Find out what music motivates them, what music pumps them up, what music makes them move better, what music makes them want to dance, what music reminds them of when they were in high school, what makes them feel like they are in college again, what music makes them come, what music makes them feel alive, and what is their favorite song.
Doing this research does not have to be a lot of work or take a lot of time. You can perform a quick survey on one of the social media pages of your business and ask your clients on that platform or even through one of your email marketing campaigns. Consistently selecting the right type of music will create the right synergy within your group and it will also create a special bond between you and the members because they will feel catered to and know that you are listening to them!
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.