Maintaining Your Exercise Equipment at your Fitness Facility is Crucial for your Business
Maintaining your equipment is so important because it shows your clients and members that you respect them. It also shows them that you are happy that they are there to visit your facility, and that you want them to return again and again.
Just imagine that you reserved a hotel in your favorite city and you were extremely excited to get there. You check in, walk into your room, look around, and experience the following:
> Your bed was not made up
> The TV was broken
> The mirror had a big crack down the center of it
> The toilet was not flushing correctly
>The floors needed to be swept
> And the shower head was missing
Sounds pretty awful, right?
But just maybe, you are one of those people who like to give other people & other businesses the benefit of the doubt and you choose not to complain about each of those things listed above. You even go as far as to view this situation as an isolated incident and you choose to stay at this hotel again the next time that you are in this particular city the following month.
But very much to your surprise, you experience the exact same situation that is described above and maybe even a little worse. Except this time, you feel disrespected and not valued by the experience. You therefore file a complaint AND you make a decision on the spot to never patron this hotel again!
This above scenario is equivalent to how your clients feel when they walk into a fitness club or gym that is dirty, the treadmills are broken (with an out of order sign on it for several weeks), the mirrors are not cleaned, and the water fountain is not working. We can discuss the cleanliness of a fitness facility in depth another time but right now, we’ll focus a little more on maintenance of the exercise equipment.
Some of the common questions revolved around maintaining exercise equipment are:
> Why should I maintenance my equipment?
> Will clients know if I don’t maintenance my equipment regularly?
> How often should I maintenance my equipment?
> Where should I take my equipment to get maintenance?
Now that you have heard some of the common questions about maintaining exercise equipment, let’s answer those questions in depth for you in order:
Why should I maintenance my equipment?
This is a 2 part answer because you maintain your equipment for: (1) your membership base; and (2) because it will help you to save money and cut cost at your fitness club. As previously stated at the beginning of this article, you want to keep your clients and members happy. You want to show them that you value and respect them. You also want them to keep coming back and they will not do that if things are not in working order at your facility. They will eventually take their business elsewhere. Value them and you will have lifelong happy customers.
You also maintain your equipment for your cost saving reasons at your fitness club. It is much more cost effective to pay for regular maintenance or repair work for your equipment than it is to pay for a brand new piece of equipment especially when you are referring to cardio machines and larger pieces of equipment.
Will clients know if I don’t maintenance my equipment?
Simply put: yes they will know.
They have eyes and ears and will notice things just like anyone else … and even more importantly, clients talk to one another and the last thing that you want them discussing is anything at your fitness club in a negative way. When your clients speak about the equipment at your facility, you want them to use adjectives such as “immaculate”, “always clean”, “quality”, “well taken care of” – not “always broken”, “sloppy”, “treadmills squeak” etc.
How often should I maintenance my equipment?
How frequently you should maintain your equipment will depend on the type of equipment that you have. However, the general rule of thumb is every 3 – 6 months (or as needed) with cardio pieces being on the short end of that 3 month window.
Where should I take my equipment to get maintenance?
This question has a variety of answers because there are several options for equipment maintenance solutions. With larger pieces of equipment, a warranty is usually offered for an additional price through the company that you bought the item(s) from. Therefore in those cases and depending on the type of the warranty that you get, you can just take the equipment to the business that you purchased it from or that company will send someone directly out to you to assist you with your repair or maintenance needs.
Another possible solution is to find a local person in your community that fixes exercise equipment. Sometimes these individuals offer their services as a side job which partly means that the price could be negotiable. Or you may just find an actual brick and mortar business that many local facilities use for their own maintenance needs. Ask around to your local fitness club owners & managers and get their recommendations.
Again, it is much more convenient as well as affordable to take care of your equipment by giving it regular and proper care than it is to be constantly having to replace it by purchasing new equipment.
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.