4 Tips to Encourage Clients/Members to Exercise at the Gym, Through Winter Months
Keeping clients active through winter is always a great point of concern for fitness professionals, personal trainers, and coaches throughout the industry. I can’t speak for all gym owners and personal trainers but the largest acquisition time for new clients in my facility is April, May and June (although many people think that it is January through March, with the New Years Resolutions crowd; and that may be the case for some gyms). But what I have personally heard from clients in the past is that they have a hard time getting motivated through winter because it is usually cold, wet and it still gets dark fairly early. Which makes sense that they come in waves during the months of April to June, when the weather is starting to warm up, the sun is out longer and swimsuit season is right around the corner.
So knowing this and with the information above in our back pockets, we have been very proactive at MZR Fitness with planning various programs and methods in the winter to help our clientele stay motivated, engaged and active during this cold season.
Here are 4 ideas I’d like to share with you.
Offer a 90-Day Intensive Transformation and Accountability Based Program
Not many people can resist the offer to completely change their lives in 90 days. It almost sounds too good to be true for a lot of people. And at the same time, it’s very enticing and manageable for the average mindset as it doesn’t sound like too big of a commitment to make. During this 90-day period, offer live workouts, home workouts, fitness homework, nutrition counseling, health coaching, before/after photos, accountability, structure, goal setting, support, and motivation – all in a group format. And if you want to, you can even provide some sort of prize or recognition for the person who lost the most weight or shed the most body fat. You have not only created a profit center for your business but it has become a sure way to light a fire beneath the tails of your clients and get them so pumped that they don’t care what the weather is outside. All they know is that they have some goals to crush!
Create a Contest to Incentivize
Start an attendance contest by giving all of your clients a goal to attend the gym a minimum of 8 times per month (twice a week). Now, us fitness professionals know that our clients need more than 2 days a week to maximize fitness results but the plan is that they are going to attend the gym for those two days each week and then their bodies will begin to crave more days and other clients will be able to motivate them as well.
For extra encouragement in the contest you can create a tracking system for your clients and place it visibly in the gym. The transparency of everyone being able to see each others’ attendance really gets the competition going. Further incentivize with branded gear from your facility, extra sessions, money, gift certificates, or anything else that you think may motivate your clients. Get creative!
Go all Tony Robbins on them!
We all need a good talking to every once in a while to help put things in perspective, get the juices flowing and help us to see the big picture with our goals and who doesn’t like a good “pump ‘em up” speech? No matter what your exact title is at your facility, we’re all ultimately coaches. So guess what? We have to coach, motivate and inspire our clients to do what they don’t want to do, so that they can look and feel the way that they deserve to look and feel. Don’t be afraid to captivate your audience with a good speech or some great quotes once in a while.
As Tony Robbins once said “If you do what you’ve always done, you’ll get what you’ve always gotten.” Remember that can apply to you as a fitness professional and to those whom you train!
Reach Out in Unique Ways
As fitness professionals, we can reach out and motivate our clients in several unique ways such as:
> create a workshop and invite clients to attend
> create a podcast and upload it to itunes so that your clients can listen to it whenever they want
> communicate often through email/text/phone call. You can even send a text while they are in the session with you so they read it afterwards.
However and whenever you want, communicate, communicate, communicate and this will motivate them! However you want to inspire and get your message across to your client is your prerogative but the biggest and most important tip is to get their attention before you deliver the message so they are focused on what you are saying. This is definitely easier said than done, but if you do it the right way, your voice will move mountains and your client will be inspired to create fitness success like never before.
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.