How to Maximize Revenue as a Personal Trainer
RIGHT NOW is a great time to be in the fitness industry. There are so many opportunities out there to impact millions of lives, have job satisfaction and create an unbelievable stream of income for yourself.
Back when personal training first began, Personal Trainers solely trained individuals in a one-on-one setting to create their incomes. This meant that their income was strictly limited to however many hours they physically worked. So if they charged $40 per session and worked 10 hours in one week, they would make $400 -> Multiply that by 4 weeks in a month and they made $1600 per month. Depending on your needs, that amount of money per month could or could not be sufficient for you. That’s your call to make.
Then there were the Personal Trainers in the 1980’s & 1990’s who resided and worked in mostly larger cities such as Los Angeles or New York who created workout videos on VHS and wrote books to create additional streams of income and possible TV opportunities with acting and infomercials.
The next wave of Personal Trainers did all of the above, but then they started to focus on training pro athletes and celebrities to become mini celebrities themselves and that opened up the door for corporate partnerships, brand ambassador opportunities, and endorsement deals.
So nowadays, the big buzz in the fitness industry is in the technology world via smart phone apps, websites, and social media…and even reality television!
With all of the above said, there are countless opportunities to maximize your income but let’s discuss the 3 most popular options:
Create your own fitness facility – This gives you ultimate control of your destiny. You can hire a team of personal trainers and even other employees such as massage therapists and group fitness instructors to maximize your income. This option is considered leveraging your time. Of course, you can still do some training and/or teach some fitness classes yourself but at the same time, you will be moving into an owner/managerial position to teach your brand and your style to your team, so that they can deliver this consistent experience to your client base.
At your fitness facility, you can offer a huge variety of services to maximize your income such as Personal Training, Small Group Training, After-School Programs, Kid Fitness Programs, Mommy & Me Classes, Boot Camp Training and more.
Don’t be afraid to be creative when creating services for your fitness facility. Have fun with it. You can even create “feeder” programs such as a 6 week “Get Your Spring Break Body Bootcamp Program” if you live near a college or university OR you can create a 12 week “Fit Mommies Program” if you have access to or know a lot of moms in your area.
Corporate Fitness – This is a great option because more and more employers are starting to realize that an investment to a credible corporate fitness program helps save them money in the long term. A great corporate fitness program provides high emphasis on motivation, accountability, behavior change, movement and education to the company and employees. It will also provide cutting edge and effective information to help create a healthier workplace.
Corporate fitness programs are designed to improve individual & team performance, team morale, reduced absenteeism, fewer sick days, and reduced turnover. These are the key points that you will want to drive home in your pitch to the employer because most employers want to show their team that they care and they also want to have the ability to save money. In every company, there is no greater responsibility and better investment, then to invest in your staff and employees…and every great company knows that.
Take advantage of offering the following corporate fitness services to various businesses and companies:
> Keynote Motivational Speaking
> Onsite Fitness Seminars
> Corporate Fitness Challenges
> Team Building Workshops
> Lunch and Learn Lectures
> Health Fairs
> Fitness Retreats
Online Training – Online training allows you to use the power of the World Wide Web to potentially reach millions of people all over the world. The best thing about online training is that how it works is completely up to you. There is no protocol on this one option. You can do online training where you offer meal plans, customized training, workshops, webinars, lectures, subscription based programs, information summits, lectures, e-book, and conferences all from your computer and/or your phone. Talk about leveraging time. This is where building and having a large audience really comes into play. If you can build up a nice niche following on social media, where for example: you have 5,000 people and they each pay $10 per year for an online subscription (you send them a newsletter, an e-book, and you do a monthly webinar) that equals $50,000 per year, then you take that same group of people and you up-sell them on various products and services that you have to offer.
As previously stated, this is a GREAT time to be in the fitness industry. All it takes to create an amazing career, income, and job satisfaction is a little creativity and the desire to help people. The more that you focus on helping people, the more money that you will make!
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.