Perform Better Really Does Perform Better!
If you are in the fitness industry – whether you’re a gym owner, a personal trainer, a coach, a physical therapist, an athletic trainer or anything else that speaks functional training, fitness or rehab, and you need to find equipment, then Perform Better is the place to get it!
Experts in functional training, rehabilitation and sports performance, Perform Better will not only sell you any type of quality commercial grade exercise equipment, from a Total Gym Jump Trainer to a Lebert Equalizer Bar but they will advise you on which is the best equipment for your facility and they will also advise you on how to set up your facility and even design it for you! Oh and they offer top notch delivery and installation services as well.
We recently caught up with Jacob A. Guajardo in the sales department of facility design to get the scoop on Perform Better and find out what they were up to these days. He told us some interesting stuff.
“MFAC started as a heel cup manufacturer which most podiatrists around the world still use. From this origin, the company, led by Bill Falk, grew as a leader in the track and field community. Perform Better was established in 1992 and now is a leading provider for quality equipment for the fitness professional. Currently, there are Perform Better divisions in Germany, China, Japan, and the Middle East. And they are still growing! Their main audiences are fitness professionals, college and professional sports teams, along with mainstream fitness enthusiasts. In addition, Perform Better offers a very unique educational platform which helps strength coaches, personal trainers and/or physical therapists become experts in functional training.”
Jacob got into the fitness industry 26 years ago while in college in Nashville, Tennessee. His first job was setting up various types of fitness equipment. When he moved to Massachusetts, he found a job setting up and delivering the same types of products for a similar company. After working for that previous company for 13 years, he moved to Perform Better sales and facility design and has been with them for over 11 years.
We asked Jacob about the facility design segment of the business and how the process worked. Here’s what he told us:
“The staff at Perform Better brings a wide range of skill sets with some being former athletes and some of the staff still compete competitively. Every person in the company has been involved in athletics in some capacity which makes us a very well-rounded, trusted, and knowledgeable operation.
Regarding facility design, we started this service about ten years ago. Initially it was in a 2D format and was primarily used to figure out how we would layout turf or rubber or maybe give an idea of how a room could be laid out. Today the facility design team can create virtual products, provide 3D walk through movies of a proposed facility, and provide high resolution images for customers marketing grand openings or “coming soon” images.
The facility design process is very simple, yet effective:
We always like to start with a layout of the facility like this one from a recent install we completed.
This picture illustrates the initial idea or vision that the clinic had for the renovation of a local church.
Of course they met with the town building inspectors, builders and then presented it to Perform Better. We aided the customer by providing them with a conceptual drawing of their initial ideas (see the color 3D plan above).
Luckily the customer was local, so I was also able to attend meetings with anyone from the clinicians to the building personal, architects and the contractors. I was able to view the facility prior to design and was able to modify the design on the fly when a problem came up.”
Jacob continued with photos, “this one shows a before and after. Well, more a “during” installation and after, for this very cool physical therapy/sports performance clinic. You can see there’s quite a transformation.
The facility design department has grown to have 4 full time designers, meaning 4 people that know how to use the program, but every sales person on staff has the ability to help layout and give advice or lead buildout for all interested customers. The bottom line is facility design is just another way we can continue a conversation with a potential customer and then they be able to use our design when communicating to their investors, clients or staff.”
Jacob continued, “We’ve recently started to put together an online interactive map. It shows locations of facilities we have designed over the years which we think is pretty impressive if you are looking to see how experienced we are.”
Perform Better also offers is a series of specialized Functional Trainer Summits across the US that are designed to provide trainers, coaches and therapists hands-on expertise through a combination of speakers, lectures and learning experiences by many top professionals in the industry.
Here’s a video showing a recent Perform Better 3-Day Functional Training Summit in Long Beach, CA.
Perform Better have established themselves as the “go to place” for fitness, rehab and education. Staying at the forefront of customer service, a Facebook Review couldn’t have put it better, “When you deal with Perform Better, they try to make sure it’s a good experience each and every time. It’s great to see companies that do well by doing good!”