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Sep
16

Total Gym Takes the ALS Ice Bucket Challenge

Our mission is simple – helping millions of people get healthier – and sometimes it’s not through fitness.

These past few months there have been a slew of videos uploaded to social media. Video’s in which a person voluntarily pours a bucket of ice water over themselves in the name of ALS Awareness.

For those of you who don’t know, ALS stands for amyotrophic lateral sclerosis (ALS), the lethal neurodegenerative disorder also known as Lou Gehrig’s disease.

About 30,000 Americans have this devastating disease, which attacks nerve cells and ultimately leads to total paralysis, losing the ability to eat, speak, walk, and eventually breathe – all while the mind remains sharp.

Life expectancy is typically two to five years from the time of diagnosis and currently, there is only one drug approved by the U.S. Food and Drug Administration (FDA) to treat ALS, which only modestly extends survival by two to three months. Consequently, ALS is 100 percent fatal.

In our small world of fitness, we have been greatly affected by ALS. Augie Nieto, a vivacious and energetic innovator in the industry who co-founded Lifecycles, Inc., now called Life Fitness, Inc., was diagnosed with amyotrophic lateral sclerosis in 2005. But always the pioneer, Augie and his family have been leading the way in finding a cure for ALS.

They founded Augie’s Quest, the largest individual fundraising program for ALS. All funds raised by Augie’s Quest benefit ALS Therapy Development Institute – the world’s leader in ALS research whose focus is to discover and develop effective treatments to end ALS.

But without public awareness, there is only a limited pipeline for fundraising.  According to The ALS Association, only about half of the general public is knowledgeable about ALS. That means 50 percent of the American public doesn’t know what the disease is or that it even exists.

The ALS Ice Bucket Challenge has made profound difference, welcoming more than 70,000 new donors who have raised over $110 million since July 29. At last count, more than 1.2 million people have posted videos on Facebook and mentioned the phenomenon more than 2.2 million times on Twitter.

Here at Total Gym, we were happy to join in, taking the challenge to the next level and contributing to the cause. Now we nominate all of you to Get On Board as well – take the challenge yourself and/or donate to any one of these foundations fighting for a cure:

ALS Association   Project ALS     ALS TDI   Augie’s  Quest

 

Jan
25

TOTAL GYM INSIDE – AMERICAN PHYSICAL THERAPY ASSOCIATION CSM 2013

Yesterday marked the final day of the American Physical Therapy Association (APTA) Combined Section Physical Therapy convention in San Diego with over 11,000 attendees.

The physical therapy market is our longest and most successful market place.  I can remember back in the late “70’s”  we were actually asked to never exhibit at this convention again.  The Total Gym was perceived as a gimmick and not a serious piece of physical rehabilitation equipment.

However over the years the market started to change and in the early to mid “80’s” there was a paradigm shift away from single joint “Iso Kinetic” machines to a more functional approach and a total body observation.  With this shift Total Gym became the most versatile , functional, body weight equipment and can now be found in over 10,000 physical therapy locations in the USA alone.

I have always appreciated the true  interest that physical therapists have in helping their patients to get back to normal function in their lifestyle. And I was excited once again to attend and visit with all the customers and friends we have meet over the last 35 years,  as well as the next generation of upcoming physical therapists.

It was great seeing you all in San Diego!

Yours in good health,

Tom Campanaro

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