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May
6

5 Tips to Invest in Your Staff Over Summer

Summer Is Slow – How To Get Your Trainers’ Education Up-To-Date

If your training business is like most clubs, studios, gyms, and facilities, then during the summer months you will most likely experience a slight decrease in new clients. You will also see the attendance of even your most loyal clients go up and down as they are traveling the world to vacation and recharge their own mental batteries…which is great by the way but where does that leave you and your business?

I’ll tell you where it usually leaves you – that’s in one of three places:

1) You have to cut back the hours of some of your training staff to offset the loss of income because you have nothing for them to do and don’t want them just sitting around and collecting a paycheck without any clients to train.

2) You decide not to cut back the hours of your staff but face the likelihood of losing money if you can’t find something to keep them busy.

3) You’re savvy enough to use this “extra” time to invest in your staff, empower your team, and create continued success for your club year around.

Hopefully as you read the 3 options above, you quickly identified yourself with the 3rd option but in case you didn’t, the good news is that I’m going to share with you 5 ways to get you into the 3rd group option:

student_xing1. Invest in Your Team – Just as in any SMART investment – the more you put into it, monitor it closely, and don’t panic at the first sign of danger, the more likely you are to get a huge return on it, and with your staff, it’s no different. View investing in your team the same way that you would view a financial investment. When I say to invest in them, I mean to do so in whatever way you believe to be the most impactful to the growth of their careers. One of the most popular ways to do that is by sending your team to learn and grow at a fitness conference such as at IHRSA, IDEA World, Can Fit Pro World Fitness, ACSM Summit, SCW Mania, NSCA National Conference, and various other learning conference and seminar opportunities. The experience will be well worth it, for not only you but also your training staff. Speaking as someone who has been to conferences all over the world and knows the value of that face to face learning experience, I can tell you that the investment in sending your team to these events is well worth it. Yes it does cost a lot of money but as I just said, you should view it as an investment and an opportunity to strengthen your team so that they can become better fitness professionals, increase their knowledge, help more clients, represent your brand better, and essentially increase profits for the business.

happy-computer2. In House Library – Maybe your budget is smaller and it’s completely understandable if you are financially unable to send all or even some of your training staff to one of the conferences that was just mentioned above or maybe it just doesn’t work for some of your staff to leave town for a few days. However, with the power of the internet, the good news is that you can now bring education directly to your facility for your team via books, podcasts, teleseminars, webinars, articles, CDs, DVDs, and more. Having an in-house library with extensive resources that your team can tap into at any given time will prove to be tremendous to their growth and keep them ahead of the curve. Your trainers will be better equipped as they are constantly in the know and surrounded with cutting edge information that will help them not only keep their individual knowledge up, but it will also help to keep their CECs & CEUs current so that they can maintain their training certification. Your training staff will thank you and so will their clients.

3. Live Workshops at your Facility – Nowadays, you can bring in top experts from the fitness industry from all over the world to come speak to you and your team at your place of business. This is a great way to really motivate your team and get the opportunity to bring in someone that they most likely have heard of before and maybe even have looked up to. For your entire team but more specifically your younger staff, they will really respond well to having a well known influencer, in person to deliver some amazing content for professional growth. By doing this, you are basically challenging and encouraging your team to get better and you are letting them know that you want them to be the best that they can be!

Education-clip-art-free4. Incentivize Education – There are a lot of businesses that reward their staff for acquiring more degrees or certifications or by taking a particular class. This is an amazing way to really motivate your team to keep learning because most people are motivated by money, recognition, and competition. Yes, I said “competition” – you can create some kind of in-house challenge that encourages obtaining more continuing education units such as, “Whomever gets the most CECs or CEUs between June 15 – August 30 will receive an additional $500 in their paycheck.” That’s just one idea but you can certainly play around with this concept and talk to your team to create some buzz and of course, some friendly competition among them.

5. Let Your Staff Be Creative – Everyone likes to be empowered, including your team. Use these slower months to create a plan to execute for the rest of the current year as well as even the next year for everything for the business; including the educational process, the marketing, the growth plan, customer service, etc. Don’t allow your facility, your services, your culture, or your marketing to get stale and what better way to do that than to collaborate with your team. Get them involved in other areas of the business so that they feel like a larger piece of the puzzle. You want them to have a strong interest in seeing profits soar, enrollment increase, improved brand recognition, and better client results and the best way for them to feel that connection is to involve them.

By doing all of above, you are showing your team that you care and that you appreciate them being apart of your work environment. Loyalty plays a huge part in business and statistics show that investing in your team will drastically improve your chances to create the massive results that you want for not only the profits of your business but also for the longevity of your business.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Feb
24

5 Best Equipment Purchases for Your Gym or Studio

Top Exercise Platforms Your Club Should Have

by Mike Z. Robinson

As the owner, director, or manager of a fitness club, you constantly find it part of your daily duties to keep  costs down on purchases made for your facility and it’s no different when it comes to purchasing equipment. When you are looking at making an equipment purchase for your club, there are several things that you have to factor in before you make your investment such as the cost, how much space will it take up, how much use do you think your clientele will get out of it, will it create a buzz of intrigue with your clients, what is the return on investment, and how exactly can you create an additional stream of income by buying this equipment.  Wow, who knew that so many things would go into making a simple equipment purchase?

With so many things to factor in, it’s no wonder that so many owners, directors, and managers have such a difficult time trying to find the right pieces of equipment to purchase for their facility. But you’re in luck because you will not only find the top 5 pieces of equipment to purchase for your facility below, but you will also find the best ones to get the greatest amount of return on your investment.  These are not in any particular order.

Total Gym GTS – TTotal Gym GTS Bodyweight Inclinehis is a great piece of equipment because not only is the Total Gym GTS very convenient, affordable, and functional but it also can be an amazing additional stream of income as many facilities have created their own Total Gym workshops, 6-8-12 week training programs, or customized workout circuits to bring in more revenue. There are literally hundreds of exercises that you can perform on the Total Gym and your clients are guaranteed to like the variety that it provides to spice the workouts up and keep their muscles & minds engaged. Total Gym lives up to its name and provides full body workouts all within one location. Nothing on the market even compares.

TRX – A great piece of equipment that offers versatility and a huge return on your investment. You caTRXn purchase 20 of these for less than $5,000 and create in house monthly/quarterly TRX training programs that nets you a huge return on your investment and a healthy stream of income. TRX’s have become synonymous with gyms, clubs, and training facilities all over the world and members have come to expect to see them at their workout destination, so to say that you need one at your club would be an understatement.

RopesTraining Ropes – Simply put, training ropes are awesome! They came to the mainstream out of nowhere a few years back and took the industry by storm. Although they look very simple and innocent, they come with a lot of functionality and excitement that members love and hate at the same time. Training ropes allow your members to explore and be creative in their workouts. Some people embrace the challenge of seeing what they can come up with during their workout and some people will shy away from it. However, the people who shy away from being creative (and risking injury) will provide your club the opportunity to offer private training and increase its Personal Training revenue as other members will definitely be intrigued by the Training Ropes especially when they see them in action. Some members will want to play with the Training Ropes but won’t want to risk getting injured which opens the door wide open for your Personal Trainers.

Lebert Bars – Lebert Bars are another piece of equipment that has become synonymous with workout facLebertilities mainly because of the affordability, the fact that it does not take up a lot of space, and you can do countless exercises on them. Lebert Bars are extremely light weight but are solid enough to be able to work with members of all sizes. Just like all of the pieces of equipment above, this too can be another stream of income that can be built by creating customized groups classes that focus solely on using and highlighting the Lebert Bars. They have become increasingly popular over the years and that doesn’t seem to be changing anytime soon.  

rowerWater Rower – Fun, fun, fun! The Water Rower is an old concept with a new twist. Regular rowers have been around for a while but the Water Rower is still fairly new and has been wildly appealing to members who have had the opportunity to use them especially those from the older population. They are very easy to use, no impact, and there seems to be something motivating about the aesthetics of watching yourself and seeing how much force you are generating in the water with every pull. Water rowers are extremely functional and you can do an incredible variety of exercises on them. To create income out of the Water Rowers, you can create competitions, tournaments, training programs, and contests.

If you look at the common denominator among all of the equipment choices listed above, you will see the trend that they are all pieces that focus on not only providing a lot of variety from its usage but also providing a great opportunity to create another stream of income and boost revenue. When you make your purchases for your club, always remember that you are making an investment and treat it like an investment. Confirm that you will not only be able to make your money back but that you will also be able to boost revenue simultaneously and immediately. There are obviously a lot of great pieces of equipment on the market and the list above simply should just help you on your quest to purchase new equipment. However, just remember that if you do want to get something that is not listed above, just make sure that you do factor in the cost, how much space will it take up, how much use do you think your clientele will get out of it, will it create a buzz of intrigue with your clients, what is the return on investment, and how exactly can you create an additional stream of income by buying this equipment.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Apr
21

GETTING BACK IN THE PILOT’S SEAT WITH GRAVITY

Mission Valley ymca images- GRAVITY- SMALLNancy Vaughan used to be a regular at the gym until she began experiencing constant hip pain and had to stop working out. A private pilot for 30 years, she could no longer get in and out of a plane; she couldn’t event go to Padres or Chargers games because she couldn’t walk the stadium stairs without pain.

Then Nancy had total hip replacement surgery, but her road to recovery only started there…

“After hip replacement surgery, your body mechanics are off – you have a foreign object in your leg – suddenly your bad leg is your good leg but you’re not sure how to move. You’re terrified of doing something wrong, so you don’t do anything.

I experienced severe muscle pain in my lower back after walking only a few steps.  I’d stopped working out prior to my surgery and had become deconditioned and I realized that I needed to get back into shape – I needed to take control of my pain”

So Nancy joined the Mission Valley YMCA

“I started aqua exercise classes with an instructor that specialized in pre and post-operative patients. Once I felt I could complete a workout in the gym, I joined the ‘Team Challenge’ where I got a free pass to try GRAVITY using the Total Gym GTS  – I pretty much stopped everything else after that first class. Now I attend GRAVITY classes as often as I can. I go four to five days a week; sometimes I even go every day. The instructors are all great and I love the variety of classes offered – some emphasize stretching, some posture and balance, others focus on building core strength and overall muscle – but they’re all fun – and it works!

Working out on the Total Gym GTS has helped me regain strength in my legs, strengthen my core and has greatly improved my posture. I feel like I’m standing taller and straighter than before.

Even though my physician had sent me to physical therapy, it was GRAVITY and working out with Total Gym equipment that saved my life.

Now I have the freedom to get up and go do whatever I want. I knew after my surgery, that once I was able to climb back into my airplane, I could fly it and GRAVITY helped me feel more confident about trying it.  And of course it helped me to have the energy to be able to do the physical things that go along with recreational flying, like pulling the plane out of the hangar, loading it up, putting fuel into it, and then putting it away and unloading it at the end of the day.

Part of the recovery process from any total joint replacement is getting people back to good conditioning – I believe if there had been a Total Gym machine available to me during my post-op physical therapy, I would have been six months ahead of the game. I personally don’t feel there is any reason physical therapy clinics can’t run their own GRAVITY classes – it’s the missing link!  Total Gym should be a part of any physical rehab program.”

Total Gym and GRAVITY allowed me to get back to my active lifestyle pain free with confidence!

Mar
27

AN INTERVIEW WITH IHRSA

We recently exhibited at the IHRSA (International Health, Racquet & Sportsclub Association) 2015 Tradeshow in Los Angeles where we had the opportunity to discuss two exciting NEW developments:

– The newest addition to the Elevate Line™ – the Total Gym® Jump Trainer™

– GRAVITY Studio® – a franchise/licensee opportunity for those looking for an approachable and effective studio fitness solution.

IHRSA is the trade association serving the global health club and fitness industry. The mission of IHRSA is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful.

IHRSA and its members of health clubs and fitness facilities, gyms, spas, sports clubs, and industry suppliers (like us!) are dedicated to making the world healthier through regular exercise and activity promotion.

Mar
20

EVERYONE’S JUMPING LIKE JORDAN

basketballTonight San Diego State University takes on St. Johns University in the NCAA Tournament. While I’m torn on who to cheer for – the Aztec’s who have become my local team over the past 10 years or the Red Storm who I grew up with (literally just a few blocks away from the University) – I’m excited to watch some of the finest college basketball players in the country go head-to-head as they try to advance to the next round.

And while, personally, I’m more interested in who can make the 3-point jump shot, I can’t deny the drama and awe that comes with the infamous “slam dunk.”

Propelling themselves to heights of 44”, 45” and even 46”, players like Sam “Slam” Thompson (Sr. Forward, Ohio State), Michael Qualls (Jr. Guard, Arkansas) and  Keifer Sykes (Sr. Guard, Green Bay) all seemingly defy gravity as they explode into the air, ball in hand, to make the glorious dunk shot.

But how are they able to do it?

Generally, people who can jump so high are born with a high percentage of fast-twitch muscles, which gives them explosive speed.  However, those that aren’t as genetically blessed can still increase their vertical leap with plyometric training.

Traditionally, basketball players perform various squats and box jumps to work their “vert” and develop their leg muscles for increased strength and power.  Popular exercises like the depth jump and barbell squat jumps have proven to add inches but also tend to leave athletes at risk for possible injury if not performed properly.

And for those who are not quite at the level of the pros or likely soon-to-be pros… jumping, while highly beneficial, is not as easy as it looks.

Luckily, here at Total Gym, we’ve just launched the NEW Jump Trainer09_Jump Squat_B small

Since full weight-bearing plyometric exercises, even at low intensities, can expose joints to considerable forces and substantial speeds of movement, the Jump Trainer acts as a transitional piece of equipment, allowing users to gradually progress by incrementally unloading their bodyweight.

Providing a safe and fun environment to perform squats and squat jumps, the Jump Trainer features a large, ergonomic glideboard that fully supports the spine during movements so that users can comfortably control the descending and ascending phases while exercising.

Not to say that the likes of Lebron James and Zach LaVine wouldn’t benefit from jumping aboard the Jump Trainer.

Its unique design allows EVERYONE –  from the mom or dad that just had their hip replaced to professional athletes who want to work on their “hang time” –  to develop all the major muscles of the lower body, from the intrinsic muscles of the foot to the glutes (and everything in between needed fto jump like Jordan).

How can one machine accommodate so many different users of so many different abilities? It’s all in the engineering.

Like all Total Gym products, the Jump Trainer uses incline body weight resistance, allowing users to train using anywhere between 20-80 percent of their own bodyweight. There’s plenty of room to progress from basic squats to complex plyometric movements that challenge a user’s proprioception while using maximal force and resistance.

And for the first time, Total Gym has incorporated optional variable band resistance (VBR) into the Jump Trainer. Four resistance bands offer an additional 10 -70 pounds of resistance in 10 pound increments, allowing for a maximum resistance of up to 150 percent of a user’s bodyweight when all four bands are engaged.

Leveraging band resistance allows users the unique opportunity to train the eccentric contraction of a squat or squat jump. Not only do the bands intensify the force needed to accelerate upwards, they also provide accelerated eccentric force that requires users to control the down phase – therefore training muscle deceleration which helps strengthen and protect ligaments and joints while developing fast-twitch muscles fibers and explosive power for improved athleticism and of course… an increased vertical.

So whilJacquie Jumping in Heelse I’m watching tonight’s game with my fingers crossed (Go Red Storm!!!), tomorrow, I’ll be back testing my jumping tenacity on the Jump Trainer (in heels no less ). I’ll keep you posted on any impressive leaps…

Dec
2

A WHISKER-RAISING CAUSE

This past month Total Gym took part in the Movember movemnet, raising awareness and funds for the health issues men face. This movement is saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health problems.

The Movember Foundation is the leading global organization committed to changing the face of men’s health. Having raised $559 million to date, they’ve funded over 800 programs in 21 countries, saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health problems.

The Movember Foundation challenges men to grow moustaches during the month of November, now commonly referred to as Movember, to spark conversation and raise vital funds for its men’s health programs. To date, 4 million moustaches have been grown worldwide, and here at Total Gym we’ve done our own whisker-raising for the cause.
However you don’t need to sport a ‘stache to support this cause. You can make a donation directly to the Movember Movement here or on behalf of Team Total Gym here.

Remember, just like a mustache never goes out of style, it’s never too late to donate.

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Nov
21

We’re ‘Thinking PINK’ In Support Of Breast Cancer Research

Woke up early this morning to show our support for one of our own participating in the San Diego Susan G Komen 3-Day Walk to fight Breast Cancer!

If you’d like to join in our support, you can contribute to the Ta Ta Troopers or make a direct donation to the Susan G. Komen Breast Cancer Foundation.

All proceeds help support research, scientific programs and community-based breast health and education programs for women and men facing breast cancer.

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