Tom Campanaro, the founder of Total Gym, joined the ranks of “Gym Class: Heroes of Fitness,” when he sat down with Motionsoft’s Hossein Noshirvani & Leigh Kessler for their weekly podcast to discuss his journey in making Total Gym a recognized name in fitness.
The driving force behind the brand that’s now in over 14,000 physical therapy clinics, health clubs, hospitals and fitness centers as well as in more than 4 million homes world-wide, Tom tells how he came up with the concept of Total Gym and shares some funny stories of how he developed Total Gym into the well-known brand it is today.
Discover how dentistry and sex therapy actually played a part in building the brand. And find out what advice Tom has for entrepreneurs embarking on their own path.
Total Gym was founded by Tom Campanaro almost 40 years ago, making the company that first revolutionized functional body weight training older than its current President. But there’s no better person suited to take Total Gym into the next generation than Jesse Campanaro.
Making fitness a family affair has been the norm in the Campanaro household. As a kid, Jesse began helping to assemble units in their own garage, then graduated to selling units and now he’s taken the reigns and is leading the company he grew up with into the future.
Recently, Jesse spoke with Motionsoft’s Hossein Noshirvani & Leigh Kessler for their weekly podcast, “Gym Class: Heroes of Fitness,” which features unscripted interviews with the pioneers and innovators behind the best-known names in the fitness world.
Hear what Jesse had to say about growing up with the iconic fitness brand, where he see’s the fitness industry heading and how he plans to take Total Gym along for the ride.
The Total Gym team is taking the 30 Day Squat Challenge!
The benefits of squats are numerous. This one simple move doesn’t just develop the muscles of the lower body (legs, glutes, abs and lower back), but provides a complete cardio workout.
According to Dr. Mercola’s Peak Fitness, squats are an essential total-body exercise. They’re one of the best functional exercises that anyone can do, whether standing on the floor or laying on a Total Gym.
And aside from getting stronger, sexier “stems”, squats help build endurance and improve flexibility while promoting balance, mobility, fat burning, and body-wide muscle development.
So how does the 30 Day Squat Challenge work?
On day one, do 50 squats consecutively. After that, each day you do squats, increase the number of repetitions by 5 and then rest (do NO leg exercises) every fourth day. The day after each rest-day, you should add 10 more reps than the last day you did your squats. The final 8 days of exercise, increase reps by 20 instead of 10.
So join us for the next month and by November you’ll be boasting about the benefits of squatting too!
Hi everyone, GRAVITYBonnie here!
It’s been a busy few months here at Total Gym. We transversed the U.S.A not once, but twice, to visit with customers in Portland, Maine, New Hampshire, Massachusetts, Connecticut, Rhode Island, Philadelphia, New Jersey and New York. A West Coast native, it was so much fun to see a part of the country that I had never been to before.
Starting in Maine, we were able to make some time for a lobster dinner with the folks from the YMCA of Southern Maine, where, the next day, we hosted a workshop to introduce them to the GRAVITY program! Check out their trainers doing torso rotations utilizing the adjustable glideboard on the New GTS! We even got some of their members on for a demo, and they loved it!
As we made our way south to Boston, I learned a couple of things, like, “Subs” are referred to as “Grindas” and the fact that there’s a wicked need for a GRAVITY Foundation Course in the area (or rather, are-ah). Stay tuned for more details on a date…
Next stop…New York City.
Excited to be in the Big Apple, my initial reaction wasn’t quite what I expected… We arrived late at night and as we drove through, I thought, ‘HOLY COW is it dirty here!’ Everywhere I looked I just saw piles of garbage bags lining the streets. It wasn’t until I returned to San Diego where our resident New Yorker in the company clued me in to the fact that, that’s how garbage pick-up works in NYC. Ohhhh……
New York did however live up to its nickname as “The City that Never Sleeps.” We stopped by Times Square and experienced first-hand, the bustling nightlife, including a party of decked out high school seniors enjoying some after prom festivities on the streets of Manhattan.
But of course, we were in New York to work, and that we did. While there, we got to meet some new faces at Blink Fitness, where we introduced our new Total Gym Core Trainer to their fit-astic staff who had fun SCRUNCH-ing and planking OUR WAY to a tighter core and awesome abs! If you are in the area, we definitely recommend checking this place out for a workout – you can take advantage of their FREE TRIAL and try out our Core Trainer as well.
Just across the bridge in New Jersey, we received an up-close (too close actually) and personal welcome from one of its residents when we were unexpectedly rear ended. Aside from the initial shock (and the damage to our rental car), all parties were OK and as it turned out, the woman who hit us was a member of, The Atlantic Club, one of our customers! She kindly explained that, ‘everyone in New Jersey is really nice and she just wanted to get really close to welcome us to town…’ Fortunately, the people at Budget rental cars were extremely understanding and although it took a few hours to find a vehicle that would fit our Total Gym machines, they did their best to get us a new rental as soon as they could. But in the meantime, The Atlantic club happily took us in while we waited and allowed us to enjoy all that their facility has to offer: fitness facilities, swimming pool, Jacuzzi, steam room, sauna and access to their on-site café. So a BIG, “thank you!” to The Atlantic Club for your hospitality. Jersey is the best!
While in New Jersey, we also had the chance to stop by SkyClub Fitness in West Caldwell and see how their GRAVITY programs are shaping up. Offering a full array of different classes from GRAVITY Strength, GRAVITY Pilates, GRAVITY Ride & Glide, and GRAVITY Strength, The SkyClub is taking full advantage of the versatility Total Gym machines provide.
Moving on down the Jersey Turnpike, we met up with the folks at the UFC Gym in Paramus where we treated them to a “parking lot demo” of the Core Trainer. We were really impressed by the owner, Peter Rivera, as he knew EVERY single client that came into his gym – now that’s a good gym owner!
Finally, the conclusion of our East Coast expedition brought us to “The City of Brotherly Love,” for the 2013 YMCA General Assembly tradeshow. We had a phenomenal time in Philadelphia with all the YMCA employees, especially the group from Indiana who we had the pleasure of dining with.
Thank you again to all of our customers and all of the facilities we visited. I thoroughly enjoyed meeting you all in person and having the chance to talk face-to-face about your programs and about our latest products here at Total Gym. While I could not mention everyone, you all made my first trip east spectacular!
Casco Bay YMCA, YMCA of Greater Portland, Saco Sport & Fitness in Saco, Maine, The Workout Club in Londonderry, NH, GymIt in Watertown, MA, Mount Auburn Club in Watertown, MA, Body Natural in Barrington, RI, Perform Better in Cranston, RI , Hoover Health Systems in North Scituate, RI, Healthtrax , Crunch, TSI Corporate
At Total Gym, our mission is this: Helping millions of people get healthier! And we’re starting with ourselves…
To keep things interesting Scott Lord, our Physical Therapy Sales Associate, has introduced our team to CrossFit style workouts in our warehouse.
The interesting thing about these workouts is the “challenge” aspect. We find ourselves constantly challenging each other and ourselves to better our performance.
Whether trying to complete sets faster, do more cycles in the allotted time or just keep up or surpass our fellow colleagues, the challenge keeps us motivated and that motivation keeps us improving. sets faster, do more cycles in the allotted time.
But the same could be said for business. In fact, it often has:
“Our business in life is not to get ahead of others but to get ahead of ourselveses. To break our own record, to outstrip our yesterday by our today, to do our work with more force and finer finish than ever, this is the true idea, to get ahead of ourselves” – Stewart B. Johnson
We live in a competitive world. Whether its competing for business, a job or a sport – competition is unavoidable.
Why not use it to become the best that WE can be – as a business, as a team and as individuals – this is our mentality everyday. There is no downside to competing if it makes us better in the end.
So as we continue our warehouse workouts, we’ll focus on doing and being the best we can. We’ll try a little harder with each day, dig a little deeper within ourselves and mark our growth as we go along. We’ll challenge ourselves to do better than the week before and in this way, we’ll always be moving forward, both in our health and our business.
Now we challenge you to do the same…