Total Gym on TV! Higher Grades & Exercise

Total Gym was on San Diego 6 News yesterday with Total Gym Inside blog contributor Dr. Michael Mantell to talk about how exercise can lead to better grades.

Did you know that the ratio of children defined as “seriously overweight” has gone up to 1 in 3, tripling since the 1970s? That’s a frightening statistic!

Watch how kids are using Total Gym to shape up AND improve their school performance. A double whammy for parents!

Total Gym … Kid Tested, Lives Improved!

Total Gym + U.S. Navy = Winning Combination

Hooyah Navy!

Total Gym’s Bonnie Lee (aka GRAVITY Bonnie) shared this photo of 15 Navy Base instructors in San Diego going through a one-hour training at our biggest Total Gym PowerTower installation ever!!

Special Holiday Message from Total Gym CEO

Whatever holidays you celebrate this time of year, we at Total Gym wish you blessings, happiness and prosperity.

I am thankful for family and friends and all the diversity that each of YOU brings to our lives.

I am thankful for a landmark year in which Total Gym returned full circle to its roots and launched new products into more than 20 countries through our amazing distributors.

I am thankful for nearly four decades of Total Gym delivering life-changing results to customers… customers who actually write to us and tell us about it daily, which changes our lives.

I am thankful for your enduring support of our company and our family… all of YOU –customers, suppliers, service providers, trainers, dealers, distributors, friends, family, editors and publishers.

In the spirit of love and joy, from our family to yours, we wish you a Merry Christmas and a very happy and prosperous New Year!

In health,
Tom Campanaro
Total Gym President and CEO

Enter to Win a Total Gym Holiday Smart Start Package

Total Gym wants to help inspire a fit New Year for one lucky Facebook Fan!

We are giving away a “Holiday Smart Start Package” featuring the NEW Total Gym Sport, plus the popular 3Grip Pull-up Bar and GRAVITY :: Power UP Workalong DVD.* A total offer value of over $2,700!

Hurry! Deadline to enter is Tuesday, December 20 at 5 p.m. PT.

1. Like Total Gym.
2. Like the Total Gym “Holiday Smart Start Package” photo in the Total Gym Photo Album.
3.  Increase your chances of winning by sharing the photo with your friends!

Look for the winner announcement on our Wall next Wednesday, December 21 at 8 am PT!

Total Gym … spreading the joy of fitness since 1974.

No purchase necessary. Winner will be selected at random.* Free shipping provided to the winner if he/she is a legal resident of the 50 United States and DC. Shipping costs will be incurred for a winner residing outside of the 50 United States and DC. These and other Official Rules can be found here.

In the News! UFC Gym “Trains Different” with Total Gym

UFC Gym Corona is hardly just a “Fight Club.” Read how UFC  is “training different” and attracting all member populations with Total Gym PlyoRebounder in this month’s Club Solutions Magazine!

Breaking Out of the Norm

When people see UFC GYM a million thoughts run through their mind – amazing fitness club may not be the first. Adam Sedlack, the SVP of UFC GYM, understands this and has found ways to overcome discrepancies.

“Every new business faces challenges, especially in competitive markets like the fitness industry,” Sedlack explained. “Our specific challenges are driven by the fact that the traditional fitness customer perceives UFC GYM as a ‘Fight Club.’ However, we are a full-service facility offering an array of programming for the entire family and every fitness level. We have close to a 50 percent male to female ratio and the average club houses 450 youth members under the age of 12.”

UFC GYM has the advantage of being aligned with one of the fastest growing sports in the world. The concept was developed by Mark Mastrov, the founder of 24 Hour Fitness, his partner Jim Rowley, brothers Frank and Lorenzo Fertitta and their partner Dana White – the Fertitta’s and White comprise the executive staff for UFC. “As UFC continued to grow, Mark and Jim saw the demand and the potential to offer the innovative training techniques of these athletes to the traditional fitness consumer. Not only does mixed martial arts have incredible physical benefits, it also adds and intense, empowering, yet fun aspect to working out.”

Sedlack has used marketing to make consumers perceive UFC GYM as a family fitness club. “Our current marketing campaign illustrates exactly what sets UFC GYM apart from any other fitness facility. We offer an alternative to the traditional workout with a multitude of ways for the entire family to sweat different, move different and burn different. We are seeing people get in the best shape of their lives while their self-confidence improves, positive mental attitude changes and overall outlook on life gets better as a result of what they are learning within our four walls.”

To focus on the family aspect of the club, Sedlack had to incorporate more youth programming and ancillary sales such as retail or merchandise. “These are areas we’ve seen the most expansion. After opening our first location we realized the demand to diversify our offerings to target not just the typical UFC fan, but women and youth as well.”

It’s easy for Sedlack to understand the importance of youth programming. “Growing up, fitness and athletics were always part of my lifestyle, and as a result, I always saw myself in some sort of competitive or health related field. While I was in college, my major was psychology and I began to appreciate how people prioritized life decisions, and the motivations that led them to that end result. For the most part, people are creatures of habit and we all have a circle of influence that develops our characteristics when it comes to integrity, honesty, nutrition and overall well-being.

“For me, fitness allows all people in all circles of life to improve and empower their lifestyle. If their brain is programmed to be negative, fitness and nutrition can cure that. If an individual is competitive and focused, fitness and nutrition will help you get better. This industry is where science meets psychology and allows anyone the opportunity to live better. My passion was introduced to a great opportunity through industry experts Mark Mastrov and Jim Rowley who molded me to look at my professional position not as a job, but as a lifestyle.”

Perceiving his role in fitness as a lifestyle pushed Sedlack to dig for new and innovative ideas. “From state-of-the-art cardio and conditioning equipment like Total Gym GTS®, Total Gym PlyoRebounder® and PlyoBalls® to youth programming to Pilates and cycling, we offer something for any fitness type.” Of course, UFC GYM also provides members with the opportunity to practice MMA programming, such as Muay Thai, kickboxing, jiu jitsu and women’s self-defense and team-oriented daily ultimate training.

People may continue to view UFC GYM as a “Fight Club” style gym, but with people like Sedlack working on branding the company as a full-service club for families, more and more people will find themselves getting in fighting shape, looking and feeling better. -CS

By Tyler Montgomery

http://www.clubsolutionsmagazine.com/2011/12/breaking-out-of-the-norm/

Year-End Blow Out Sale! 50% Off Accessories!

Year-End Blow Out Sale!

Accessorize for the New Year and expand your Total Gym training repertoire.

Now through December 31, get 50% off ALL Total Gym Accessories.

Enhance your and your clients’ workouts with popular accessories like the SCRUNCH, Press Bar and Leg Pulley System!

Purchase by December 15 for delivery by December 24.

A Day @ UFC Gym – Behind the Scenes

A behind the scenes look at Total Gym’s visit to UFC Gym in Corona, CA. UFC Gym focuses on fitness through martial arts & functional training with Total Gym GTS and Total Gym PlyoRebounder. The gym’s members include top MMA athletes as well as men and women of all fitness levels.

Here’s a behind the scenes look at our video shoot with UFC Gym trainers and members:

Camera man Brian is ready to get his shot!

Total Gym GTS workout:

UFC-style Total Gym PlyoRebounder Circuit: