11 Ways to Make Your Small Group Training Program More Personalized
“What is one of the first things that you would purchase if you woke up rich tomorrow?
That was one of the questions on the hit TV show “Family Feud”, where they survey 100 people and look for the top answers. There were 8 top answers and one of them was to hire a Personal Trainer. Can you believe that?
That answer shows multiple key points about the fitness industry such as:
> The power of health and fitness.
> There will always be demand from reputable fitness professionals and facilities.
> That people desire a personalized experience.
One of the things that is NOT listed above is that people still think that Personal Training is REALLY expensive … and to their defense, it can be expensive depending on one’s income, who the target market is for the Personal Trainer, or what geographical area the Personal Trainer works in. It’s all relative, right?
The fact of the matter is that not everyone will be able to afford your one-on-one service, even though they would love to have all of the benefits that come with a personal training session:
- Customized Fitness Program
- Nutrition Counseling and/or Diet Plans
- Expert knowledge
Even though there may be only be a small population who can afford personal training, offering a group fitness training program with personalized attention can become more affordable. Maybe that potential client cannot afford $75 per session but can afford between $15 – $25 per session.
Depending on the gym and the format, you can squeeze anywhere from 4 – 10 clients into a small group training program. Now the small group training program becomes more attractive for not only the client but for you as well since you will be able to make more money per hour. Would you rather have one personal training client paying you $75 per session or would you rather have 8 people paying you $15 each per session for a total of $120 per session? From a business standpoint, it’s win, win situation.
However, before you start counting all of your extra money, you will need to build up your special group of clients and figure out how you are going to add that personalized attention. Here are some ideas to get you going:
> Remember everyone’s name (this is a no-brainer, right?)
> Get to know each client a little bit better. Find out their fitness goals, exercise history, injury history, medical history, favorite color, favorite music, neighborhood that they live, their strengths, their weaknesses, their favorite exercises, their least favorite exercises, organizations that they belong to, where they work, what are their favorite hobbies? Knowing all these things will go a long way with your clients because it shows you care, builds rapport, and helps keep the client/ trainer relationship strong.
> Don’t just learn all of the above … remember the information you discovered about your clients and create motivational tactics from that information.
> Communicate with your clients and really listen to them.
> Make adjustments and modifications to accommodate them if they have an injury and/or limitation.
> Have inside jokes with each of your clients.
> Remember and celebrate their birthdays & anniversaries.
> Track their sessions.
> Track their results.
> Take group fitness related field trips such as hiking or participating in a local 5k or 10k.
> Provide regular motivation and accountability to your clients on a regular basis. Use every opportunity, whether it be in person, on the phone, through email or social media.
> Make every single session a “celebration” and extremely positive.
> Have workout themes.
> Take lots of photos in your workouts and hang them in frames on the walls of your fitness facility. You can also post them on social media and tag your clients … with your clients permission, of course!
> Make sure they have lots of fun in every workout.
The unfortunate truth is that most people don’t like to exercise, so when people try your facility, they are going to need a variety of things to keep them intrigued and engaged and coming back. Just like when kids don’t like to go to school but they know that they have to, they look forward to recess, seeing friends, or even a favorite teacher.
As fitness professionals, we have to provide that same kind of X-factor for our clients to keep them coming to the gym, getting results, referring their friends, and just having a blast every time they step foot inside of your fitness facility and what better way to do that than to provide an unmatched customized fitness experience for them!
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.