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May
6

5 Tips to Invest in Your Staff Over Summer

Summer Is Slow – How To Get Your Trainers’ Education Up-To-Date

If your training business is like most clubs, studios, gyms, and facilities, then during the summer months you will most likely experience a slight decrease in new clients. You will also see the attendance of even your most loyal clients go up and down as they are traveling the world to vacation and recharge their own mental batteries…which is great by the way but where does that leave you and your business?

I’ll tell you where it usually leaves you – that’s in one of three places:

1) You have to cut back the hours of some of your training staff to offset the loss of income because you have nothing for them to do and don’t want them just sitting around and collecting a paycheck without any clients to train.

2) You decide not to cut back the hours of your staff but face the likelihood of losing money if you can’t find something to keep them busy.

3) You’re savvy enough to use this “extra” time to invest in your staff, empower your team, and create continued success for your club year around.

Hopefully as you read the 3 options above, you quickly identified yourself with the 3rd option but in case you didn’t, the good news is that I’m going to share with you 5 ways to get you into the 3rd group option:

student_xing1. Invest in Your Team – Just as in any SMART investment – the more you put into it, monitor it closely, and don’t panic at the first sign of danger, the more likely you are to get a huge return on it, and with your staff, it’s no different. View investing in your team the same way that you would view a financial investment. When I say to invest in them, I mean to do so in whatever way you believe to be the most impactful to the growth of their careers. One of the most popular ways to do that is by sending your team to learn and grow at a fitness conference such as at IHRSA, IDEA World, Can Fit Pro World Fitness, ACSM Summit, SCW Mania, NSCA National Conference, and various other learning conference and seminar opportunities. The experience will be well worth it, for not only you but also your training staff. Speaking as someone who has been to conferences all over the world and knows the value of that face to face learning experience, I can tell you that the investment in sending your team to these events is well worth it. Yes it does cost a lot of money but as I just said, you should view it as an investment and an opportunity to strengthen your team so that they can become better fitness professionals, increase their knowledge, help more clients, represent your brand better, and essentially increase profits for the business.

happy-computer2. In House Library – Maybe your budget is smaller and it’s completely understandable if you are financially unable to send all or even some of your training staff to one of the conferences that was just mentioned above or maybe it just doesn’t work for some of your staff to leave town for a few days. However, with the power of the internet, the good news is that you can now bring education directly to your facility for your team via books, podcasts, teleseminars, webinars, articles, CDs, DVDs, and more. Having an in-house library with extensive resources that your team can tap into at any given time will prove to be tremendous to their growth and keep them ahead of the curve. Your trainers will be better equipped as they are constantly in the know and surrounded with cutting edge information that will help them not only keep their individual knowledge up, but it will also help to keep their CECs & CEUs current so that they can maintain their training certification. Your training staff will thank you and so will their clients.

3. Live Workshops at your Facility – Nowadays, you can bring in top experts from the fitness industry from all over the world to come speak to you and your team at your place of business. This is a great way to really motivate your team and get the opportunity to bring in someone that they most likely have heard of before and maybe even have looked up to. For your entire team but more specifically your younger staff, they will really respond well to having a well known influencer, in person to deliver some amazing content for professional growth. By doing this, you are basically challenging and encouraging your team to get better and you are letting them know that you want them to be the best that they can be!

Education-clip-art-free4. Incentivize Education – There are a lot of businesses that reward their staff for acquiring more degrees or certifications or by taking a particular class. This is an amazing way to really motivate your team to keep learning because most people are motivated by money, recognition, and competition. Yes, I said “competition” – you can create some kind of in-house challenge that encourages obtaining more continuing education units such as, “Whomever gets the most CECs or CEUs between June 15 – August 30 will receive an additional $500 in their paycheck.” That’s just one idea but you can certainly play around with this concept and talk to your team to create some buzz and of course, some friendly competition among them.

5. Let Your Staff Be Creative – Everyone likes to be empowered, including your team. Use these slower months to create a plan to execute for the rest of the current year as well as even the next year for everything for the business; including the educational process, the marketing, the growth plan, customer service, etc. Don’t allow your facility, your services, your culture, or your marketing to get stale and what better way to do that than to collaborate with your team. Get them involved in other areas of the business so that they feel like a larger piece of the puzzle. You want them to have a strong interest in seeing profits soar, enrollment increase, improved brand recognition, and better client results and the best way for them to feel that connection is to involve them.

By doing all of above, you are showing your team that you care and that you appreciate them being apart of your work environment. Loyalty plays a huge part in business and statistics show that investing in your team will drastically improve your chances to create the massive results that you want for not only the profits of your business but also for the longevity of your business.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Apr
27

Open and Closed Chain Exercises on Total Gym

When to Use Open or Closed Chain on Total Gym?

Simply put, open chain exercise is where one end is fixed while the other end is free. Raising the arm up overhead or knee extension are open chain exercises. A closed chain exercise is when both ends are fixed. For example, push-ups and squats are closed chain exercises. Open chain exercise is easier to implement when isolating a single joint. For example, the elbow joint is isolated with biceps curl and the knee is isolated with hamstring curls. In rehabilitation, when weight bearing, strength and range of motion are impaired or injury is acute, open chain exercises may be easier to implement. With that said, open chain exercises can place greater shear, stress, on a joint, making closed chain exercise more desirable.

Wide Rear Fly - Open Chain

Wide Rear Fly – Open Chain

Closed chain exercises increase joint stability, decrease acceleration forces, and increase muscular activity to help resist large forces. Due to nature of the exercise, closed chain exercises tend to incorporate more joints. For example, a squat involves movement at the ankle, knee and hip. A push up involves movements at the wrist, elbow and shoulder girdle. Due to increased muscular and joint activity in closed chain exercises, stability in a joint may be enhanced. Thus, in rehabilitation, closed chain exercise may be a more ideal exercise in clients with instability. Note instability may be present with swelling or post injury as in the case of a knee ligament tear.

If weight bearing is not restricted, squats may be an optimal way to help with stability and increase range of motion. In a fitness training, closed chain exercises are a great way to address a multitude of muscles in a small amount of time.

Lunge - Closed Chain

Basic Lunge – Closed Chain

Closed chain exercises can also provide a great way to increase weight bearing on to bones, which is important in the prevention of osteoporosis.

Understanding the Rationale

So when constructing your workout or rehab routine, what should you do more of…open chain exercise or closed chain exercise? Unfortunately, it is client dependent. However, if you can understand the why behind a philosophy then you can decide what exercises work for you. Note that most routines have a combination of open and closed chain exercise.  Here are some examples of exercises, general rationale and open or closed chain in nature.  To watch the exercises, click here.

Open.Closed Chain Exercises on Total Gym

About the Author

Elizabeth Leeds, DPTElizabeth Leeds, DPT, owner of Seaside Fitness and Wellness, combines her background in physical therapy, personal training and Pilates in her practice and teaching. As a pelvic floor physical therapist working at Comprehensive Therapy Services in San Diego, her passion for pregnancy and postpartum is seen in her mission to empower women with knowledge and understanding of their physical changes, and how to address them to prevent future issues. Additionally, Elizabeth is a Master Trainer and developer for Total Gym’s GRAVITY education.

Apr
20

Avoid Personal Trainer Turnover / Total Gym

Top 3 Ways To Keep Your Trainers Happy

Total Gym Personal TrainingNowadays there are Personal Trainers EVERYWHERE you look and finding one for your club should not be a hard task at all. Assuming that you find a great Personal Trainer to work for you at your facility, the real task comes with keeping them happy and employed at your club.

Of course you are not going to make everyone happy all the time and losing a Personal Trainer here and there is just part of the game, but as an Owner, Director, or Manager of a club, your job is to make sure that you do your best to keep the turnover to a minimum and retaining your best employees.

Retaining your Personal Trainers especially the “Superstar” ones will help you to create a winning culture in your facility and will also help you to recruit other high quality individuals to come and work for you.  Chances are that whatever YOU would want out of a job, your employee wants too, so starting there should be your first choice. Put yourself in the shoes of your employee(s) and think about what it would take for you to stay at a job long term.  Is it money? Security? Culture? Opportunities? Treatment? Benefits? Some of those? All of those? None of those but something different?

With everyone being different and having different needs in life, there are a variety of ways to retain your Personal Training team and keep them motivated but below you will find the Top 3 ways to help you to retain them, keep them happy, and avoid the Personal Trainer turnover.

Top 3 Ways To Help You To How To Avoid The Personal Trainer Turnover

1.  Treat Them Well – This is probably the most basic yet the most overlooked piece of advice to help you to avoid Personal Personal Training on Total GymTrainer turnover. Just like any other relationship in your life, you should respect your employees at all times and provide them with the kind of experience that creates loyalty equally between you, them, and the club. Treating your employee’s well can consists of a myriad of factors such as strong communication, unparalleled listening skills, being empathetic, being a strong leader for them, and leading by example. By demonstrating the above qualities, you show your staff that you care and when your employees know that you care about them, they reciprocate their actions & effort with loyalty to your brand.

2. Provide Them With Opportunity – YOU don’t want to be stuck in a job where you do the same thing on a day to day basis for multiple years to come, do you? Yeah – I didn’t think so and most likely neither do your employees. Show them that you want them to grow professionally by them helping to grow your brand by providing them with more responsibilities and challenges that stimulate them and their careers. Some Personal Trainers solely want to just train clients and if that works for them and works for you, then that’s great. However, most Personal Trainers start to burn out from training clients after so many years of training. So to help them to avoid the burn out, it would be worth it to you to be proactive and provide additional opportunities to your trainer NOW to help them to mix things up. Additional opportunities that you can offer your team can include assistance in operations, managerial duties, creating corporate fitness & fitness retreats, becoming a Head Trainer, speaking and representing your brand at fitness conferences, and many more. Get creative and show your team that you trust them to perform on a day to day basis, even outside of their training session. Who knows? You may even be surprised what kind of talent that you end up unlocking within your employee by providing them with additional responsibilities and opportunities.

gpt_cheerleader_18733. Pay Them Well – This is another one of those “DUH” moments and it also connects with the number one way listed above to avoid the Personal Trainer turnover which is to “Treat Them Well” everyday. Paying your employees well does not mean that you have to break the bank to pay them, give them equity in the company, or pay them more than you personally make but it does mean paying them fairly. Finding a fair compensation to pay your Personal Trainers can be as simple as networking and communicating with other clubs in your area and their management staff, a good google search, and/or even checking out a Fitness Industry guide published from the likes of the IDEA Health & Fitness Association or the American Council on Exercise where they put out annual reports consisting of researched data and showing the median income for Personal Trainer salaries and hourly wages in various demographic locations.

When determining how much to you pay your team, you also have to look at how much your club can afford to pay, operational overhead, the cost of living in your area, the education & experience of the trainer, will you offer benefits, are there any incentives or bonuses that you can offer, and what quality of Personal Trainer do you want to have at your club as well as what kind of clientele frequents your club? It is also very important to ask yourself the following questions when creating the pay scale for your personal training employees:

Total Gym Row Trainer Small Group Class“(1) Is the wage that I’m offering to my team enough to live comfortably in this area?; (2) If I had a family to support, would the income and benefits be enough to support them?; (3) What other duties can I include in the job description to possibly justify a little bump in salary for your staff?”

These are all honest questions that you have to ask yourself because it will give you a great edge when hiring your team because if you can successfully switch your mindset to match theirs, you will make the best choice possible with your hire and create a high quality training staff for your club that KNOWS that you value them!

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

 

Apr
13

Cuing for Postural Alignment on Total Gym

Postural Considerations For Total Gym Exercises

Total Gym Physical Therapy

Elizabeth Leeds, DPT

As a PT, I am always concerned how bad posture can be the catalyst to musculoskeletal, neural, digestive, urogenital and cardiovascular issues.  If posture was an easy correction, then we would see more ideal postures with our clients. Achieving a more ideal posture encompasses education on lifestyle habits, biomechanics, and exercise to strengthen postural muscles. Using a mirror to provide visual feedback on postural faults, and how to correct them, can be the first step to build awareness; however, most people are not in front of a mirror with every day activities. Thus teaching the person to feel a more ideal posture becomes the next step. From there, education on sitting, standing and moving can take place. Inform patients that achieving ideal posture is a  journey. Taking the initial steps may seem insurmountable and overwhelming, but commitment and consistency will pay off.

Within the journey, you may find ideal posture, then sickness, pain, travel, work, pregnancy, etc. can have our posture veering into poor pattern. To help counteract these sidetracks, enhance one’s flexibility, strength and stability within the body.

There are multiple exercise techniques such as Yoga, Pilates, Tai Chi, and Feldenkrais which help improve posture. Regardless of the exercise style, there is a common theme, cuing for postural alignment.  Which is the best method? The method that the client finds him/herself most attracted to and likely to adhere to. The essence of the Total Gym is that you can transfer many of your favorite exercises onto it.  Below are some postural considerations when implementing some of your favorite exercises.(Please refer to your Foundation Manual for exercises OR you can view here:

http://www.totalgym.com/c-5-abdominals.aspx

http://www.totalgym.com/c-19-inverted-prone.aspx

  • Squats: Allow pelvis to drop off the edge of the glideboard to facilitate anterior pelvic tilt.
  • Seated Forward: Tendency is for people to lean backward increasing thoracic kyphosis and/or posterior pelvic tilt.
  • Seated Backward: Due to the incline of the board, it can be more challenging to sit in a neutral position. Thus inclining the board can facilitate a more neutral position and impede posterior pelvic tilting.
  • Seated Lateral: The glideboard inclined can encourage unwanted side bending of the trunk and irritability for those with postural faults.

As mentioned previously, cuing is essential. Here are some cues to facilitate alignment.

Group Physical Therapy on Total Gym

Cuing on Total Gym PowerTower

Forward Head

  • Drop the chin slightly and push the back of the head backward.
  • Fingertip on the nose and one on the back of the head at the occiput. Draw an imaginary line between the fingers with an arrow toward the nose. You want the line to be parallel to the ground.

Elevated Shoulders

  • Slide shoulders away from ears.
  • Feel the shoulder blades glide into back pockets.

Thoracic Kyphosis

  • Keep the chest lifted.
  • Imagine the collarbones widening.
  • Visualize showing off a favorite necklace.

Posterior Pelvic Tilt

  • Stick buttocks backward.
  • Feel a string lifting buttocks.
  • Imagine guy wires attached to the inner thighs, pulling the inner thighs back.

Anterior Pelvic Tilt

  • Gently tuck the hips under.

Lastly here are my favorite postural strengthening exercises. They lengthen the front of the chest, strengthen the back, and challenge the core.

1. Diagonal Pull

  • Elevate glideboard to help prevent posterior pelvic tilting.
  • Watch for excessive shoulder elevation.

2. Reverse Fly

  • Focus on shoulder blades gliding together versus shoulder elevation.
Total Gym PowerTower

Wellness Session on Total Gym

3. Offering

  • Focus on keeping the width in the chest with forward flexion and with shoulder horizontal abduction allow the chest to open. Use the feet on the ground while the arms move outward to avoid excessive stretch and to assist from moving from an over-stretched position.

4. Prone or Low Kneeling Upper Back Extension

  • The cables here are used for feedback as to when to stop moving.
  •  Low kneeling can position the low back into a posterior pelvic tilt, which can assist clients whose tendency is to move from their low back.
  •  Prone is also a nice way to provide spinal support and feedback for those who need greater awareness.

5. Supine Pilates Midback Series (Pullovers; Shoulder Adduction; Triceps Press)

  • Like prone provides a greater spinal support and awareness.
  • If needed, use a pillow and/or wedge under the head and/or rib cage to assist with alignment.
  • Note reaching the arms overhead can be a great way to stretch the LATs, however, to exit this position, bend the elbows and pull the elbows to the ribs and hands to the shoulders (pulldown).

6. Alternating Shoulder Extension and Hip Extension.

  • Incline glideboard can decreased resistance to weight bearing upper extremity.
  • A parallel glideboard may mimic the floor, but stability requirements are higher with a moving glideboard.

About the Author

Elizabeth Leeds, DPTElizabeth Leeds, DPT, owner of Seaside Fitness and Wellness, combines her background in physical therapy, personal training and Pilates in her practice and teaching. As a pelvic floor physical therapist working at Comprehensive Therapy Services in San Diego, her passion for pregnancy and postpartum is seen in her mission to empower women with knowledge and understanding of their physical changes, and how to address them to prevent future issues. Additionally, Elizabeth is a Master Trainer and developer for Total Gym’s GRAVITY education.

Apr
7

Why is Circuit Training Great for Your Gym?

Bridging the Gap Between Selectorized Equipment and Functional Cages. 

In a market where, since 2008, gyms are competing for the attention of 41 million American health club members, every gym owner needs to understand how to attract new members. Why do people go to the gym instead of working out at home and how do you keep them once they walk in the gym doors?

Total Gym Elevate Circuit

Total Gym Elevate Circuit

The primary reason people leave the comfort of home is the availability of exercise equipment. Another reason is that it’s lonely at home. The gym provides a social atmosphere that helps with motivation. Since all gym franchises offer exercise equipment, from free weights to machines, sharp marketing is especially important to attract potential clients.  And awareness of trends in this business helps. For example, the age demographic for gym members has shifted from 18-34 year olds to include both children (due to the childhood obesity epidemic) and those over 50 (the Baby Boomer generation). The ideal gym needs to invite people of all ages to exercise within their abilities in a safe, enjoyable environment with useful equipment to improve physical health.

Press Trainer

Explosive Plyometrics

GET IN THE GAME WITH MARKETING STRATEGY

Chris Stevenson, owner of Stevenson Fitness, faculty member of the California Health and Longevity Institute and founder of Stay Strong Consulting, looks for fairly simple-to-operate equipment that members can use by themselves. He weighs the benefits of a piece of equipment against its features. Does it provide social interaction? Does it use body weight, weight plates or weight stacks? “It’s important to engage your members, while asking the question ‘How is this going to increase my revenue?’” Small group training has evolved to be a perfect fit for utilizing personal trainer staff while providing customer satisfaction. Trainers can even help shape customer loyalty to particular pieces of equipment in which you have invested by consistently using these machines in small group sessions.

As a fitness provider, Stevenson also believes it’s essential to offer education and motivation. And the key to motivation lies insocial interaction with both the gym staff and other gym members. “It’s important to create a welcoming atmosphere where members feel like they’re part of a gym family and where they can bring their families.”

ELEVATE THE GYM EXPERIENCE

The Total Gym Elevate Circuit, targeting both group and individual training in the functional fitness trend, is the first line of functional bodyweight resistance single-station machines. Simple in design, each piece is intuitive to use and offers workouts for all levels of fitness. There are six pieces: the Core Trainer, Leg Trainer, Pull-up Trainer, Press Trainer, Jump Trainer and Row Trainer, which can be used individually or together in a circuit to perform over 80 exercises, from basic to challenging.

Total Gym Row Trainer on the cardio deck

Total Gym Row Trainer

WHY CHOOSE CIRCUITS FOR STRENGTH TRAINING

Circuit training has gone through a number of iterations, from 30-minute light-weight, high rep sets, to 4-minute high intensity interval training (HIIT), such as Tabata. The most basic circuits involve selectorized equipment because of the necessity for speed and ease of changing weights between users. Selectorized equipment using weight stacks has always been touted as a “great way to do circuit training” because it targets beginner and intermediate gym-goers.  The load is controlled and the body is positioned ergonomically. Plate loaded machines are the next step up in resistance training for those who max out the weight limits on the selectorized weight stack.  The workouts are generally anaerobic though, which means users need to do cardio exercises separately to get a complete workout.

Total Gym addresses this dichotomy by incorporating full body motion in every Elevate Circuit machine using body weight, gravity and (at times) bungee-type bands as resistance. In particular, the Jump Trainer provides low and high impact, highly effective plyometric movement that’s accessible to all.  Plyometric exercises can also be performed by using explosive pushing action on the Press Trainer, forceful pulling action on the Pull-up Trainer and explosive jumping on the Jump Trainer. These actions allow the user to get an airborne feeling by releasing the hand grips as they move up and down the rails. The body stays safely anchored on the glideboard, with no chance for falling or landing too hard. More importantly by using only a percentage of bodyweight, a user, who may not have previously been able to perform certain exercises, can now jump, or a do press up, or a pull-up. 

Row Trainer small group class

Row Trainer small group class

The Total Gym Row Trainer, emulating a rowing pattern, integrates an upper and lower body component into a traditional cardio machine and is the latest addition to the Elevate Circuit.  It enables a smooth consistent load through the entire range of motion due to loaded concentric and eccentric phases of the exercise while providing low impact on the joints, especially the lower spine.  And it is built for multi-planar movement including exercises such as biceps curl and an alternating side to side row.

KICKING IT UP A NOTCH

On the other end of the spectrum of gym trends is CrossFit, which tends to appeal to competitive athletic types who enjoy variety and challenge. Gyms that focus on this type of workout use a cage or “power” cage with performance station set-ups in small group training, which, as mentioned before, is a great way to encourage members to buy sessions.

The cage footprint can be from 4′ by 4′ to 24′ or larger, and there’s a lot of equipment that is normally used with it—barbells, dumbbells, weight benches, resistance bands, rings, medicine balls, TRX bands, etc. To first-time gym goers it can be intimidating. Deconditioned people, older members, and injured members have a difficult time using functional cage setups on their own.

Total Gym Elevate Circuit - Core Trainer & Pull-up Trainer

Core Trainer & Pull-up Trainer

Total Gym bridges the gap between the novice equipment user and advanced athletes who like to circuit train. In fact, the Elevate line also saves money in the equipment budget while capitalizing on space, and it allows for greater revenue by providing a way to offer small group training with personal trainers. This bodyweight circuit is for every body. And, as such, it should be positioned as a transitional circuit.

A WISE SPACE INVESTMENT

Each of the six pieces in the Elevate Circuit can be used as part of a circuit or individually. The exercises can be progressed from beginner to advanced fitness levels by increasing the incline at which the work is done and incorporating plyometric variations. The Jump Trainer and Row Trainer also have bungee cables to add more resistance than gravity and body weight alone.

The equipment can be grouped together or by body part, intermixed with traditional selectorized equipment. Note that if you put the Core Trainer with an ab-crunch machine, clients will quickly see which one offers more diversity and quicker full-core results. The same goes for the Leg Trainer, which can take the place of the glute machine, the quad machine and the hamstring machine.

Total Gym Elevate Circuit - Certainly Feels Like Fun

What Does Fun Feel Like?

MACHINES WITH A FUN FACTOR

Exercises are intuitive and the equipment is user-friendly with placards illustrating exercises on how to perform the circuit. A quick scan of the QR code opens numerous videos demonstrating even more options. All the machines are more fun to use than selectorized or plate loaded equipment because you’re actually moving your body up and down incline rails with your physical efforts. “Riding the rails,” so to speak, is a great way to build body awareness. Research has shown that exercising one limb at a time can allow for heavier weights to be lifted by the single limb compared to when both are used at the same time. This can increase the stress placed on the muscle and help exercisers get better results*.  Each Elevate unit can isolate one limb or body part for effective strength gains. What client doesn’t like fast results and efficient workouts that are fun?

Another positive experience factor involves the circuit part of exercising with the Elevate Circuit – it brings people together, allowing them to be more social in the gym setting, or a small training program setting.  It bridges the gap between selectorized and functional cages. Selectorized machines are very isolating; and though people work out with others in the cage, it tends to get extremely competitive. There’s nothing in the middle—until now.  The Elevate Circuit, when used as a circuit, is designed to be followed by number. Six exercises for six machines. A trainer can lead six clients at a time for a full-body cardiovascular and strength workout. Every participant does exercise number one on each unit until they’ve cycled through the six machines. Returning back to the first machine they started on, every participant starts on exercise number two, and so on, until the group has completed six exercise on each unit. For some clients, this is a way to engage in effective body weight training for the first time.

Cardio and sculpting needs are both addressed in the Elevate Circuit. Plyometric and low impact options are easily interchanged. And you can even stretch on the machines—no separate space or equipment necessary for a special “stretching machine.”

The exercises can be regressed when a client is injured. The fully-supported body position options are useful for therapeutic exercise programs. This helps retain members who would otherwise quit due to injury, boredom and being unsuccessful.

MONEY TALKSTotal Gym Elevate Circuit

According to IHRSA, every gym owner wants equipment that is cost effective, requires low maintenance, is visually pleasing, and helps members see great results. Gym owners capitalize on the ease of use and appeal to non-athletic or inexperienced people (think Curves or Orange Theory) who are intimidated by free weights or plate-loaded equipment. The Total Gym Elevate Circuit is aligned with what gym owners are looking for. They are simple to lift and move since they are on wheels, which means you can change the configuration of your gym as you see fit. And they only take up just over 200 square feet of space. The machines are modern with sleek lines, which attract the eye of discerning clients. Total Gym Elevate Circuit is revolutionary:  for less than $11,000, you can update your gym with the latest equipment design in fitness that is guaranteed to drive sales and member retention while satisfying the clients’ needs for functional training and that’s fun and engaging.

*(Cresswell AG, Ovendal AH.,2002, Hakkinen K, et.al.,1997)

For more information email commercialfitness@totalgym.com or contact 858-764-0034.

About the Author

Jodai SaremiJodai Saremi, DPM, BS , is a freelance writer, AFAA certified trainer, and fitness model. She has written for American Fitness, SPIN fitness,  Your Health Connection magazines, and other online publications. Her articles have also been featured in textbooks. She enjoys an active lifestyle and lives in Ventura County, Calif. with her husband and two children.

Mar
30

Spotlight – GRAVITY at the YMCA | Total Gym

GRAVITY Classes – Part of The Y Community.

Today the YMCA is more commonly known as “The Y”, but back in 1844 when the Young Men’s Christian Association started in London—England, it began as a social outreach for unhealthy, overcrowded living/working conditions at the end of the Industrial Revolution.

Its founder, George Williams, a sales assistant in a draper’s shop in London assembled the first YMCA to substitute a Bible study and by 1851 there were 24 YMCAs across Great Britain and its reach had crossed the big pond.  The YMCA community idea, was unique in its time, as it bridged the gap between the different churches and social classes in England and it was this originality that latymcaer opened the doors for all people of different religions and races as well as women and children.

Back then, YMCAs were mostly supported by volunteers and it wasn’t until the 1880s that the more recognizable YMCA of today started to take shape.  At that time, gyms and swimming pools were added to the hostel-type accommodations along with bowling alleys and huge auditoriums.  Income from the rented rooms funded much of the YMCA activities.

The YMCA organized summer camps, student activities, sports games, and fundraising campaigns and by the time the First World War had ended, its missionary and humanitarian outreach was huge and and by the end of World War II the YMCAs had changed their focus to youth programs.  

Believe it or not, by 1975 healthier life-styles started to increase and so did the demand for the Y to update their buildings.  Over the next decade health and fitness; camping and residences was a major source of income as youth focus took hold again and by the ‘90s character development was key.

GRAVITY Class Set up at the Y

GRAVITY Class Set up at the Y.

Today the Y holds a deep respect for its traditions, a love of what it stands for as well as a desire to help the community.  Millions of people have been introduced to sports through the Y and in turn over the years, the Y has introduced sports to millions—literally—professional football began at a YMCA, racquetball was invented by a Y member, volleyball and basketball were invented by Y instructors, softball is called softball because of the Y.

Nowadays, YMCAs run all types of programs from senior activities and skateboarding to Zumba and CPR classes.  Some of the most successful are camping, swimming and child care.  At the Mission Valley YMCA, San Diego, GRAVITY Classes are very popular. 

“We teach GRAVITY classes almost every hour at the Y, I love teaching it, because it works.   I can really get involved in the success of my Clients and the whole point of the YMCA is giving back to the community.  With GRAVITY we are giving people their fitness back,” YMCA GRAVITY Trainer and Tennis Coach, Cara Beltran, explained.

GTS at the YMCA

Far right, Cara Beltran – GRAVITY Trainer at the YMCA San Diego

GRAVITY offers a full body workout that targets all muscle groups using a percentage of one’s own bodyweight on the Total Gym GTS. With over 250 exercises to peak interest, GRAVITY class attendees are loving their sessions. 

“I have been attending GRAVITY classes at the Mission Valley YMCA for about 2 years now.  I joined because I wanted to increase my strength and overall fitness.  I do one or two classes a week.  I like the abdominal workouts the best – roll ups and crunches.  It really helps to have the individual instruction and encouragement in a small group class.  I have gotten stronger since I started GRAVITY and my balance has improved.  I think I also have more energy.  There are so many benefits—I know I will keep doing GRAVITY classes for years to come,” said Gay H., YMCA member.

Eric & Gay Hybertson with a Total Gym GTS.

Eric & Gay Hybertson with a Total Gym GTS.

Gay had seen the GRAVITY signs posted in the lobby of the Y and was curious but didn’t really know what it was all about until she received a free session one day for being a regular class attendee at the Y.  And she went.  Gay was so pleased with the results she encouraged her husband, Eric, to join her.

“I have been going to GRAVITY classes for about 4 months.  My conditioning had been getting slowly worse: I had difficulty in tying my shoes.  After a class I feel a little tired but way more flexible with less stiffness and much better posture.  I am impressed with the workout because it includes stretching and exercising all muscle groups and is very safe and injury-free.”

Eric continued.  “I am glad Gay pushed me to go.  She’s a big Y goer.  I didn’t want to do organized exercises, but the core work is really helping me with my daily activities.  Within a month I felt stronger.  I prefer GRAVITY to water aerobics – I go twice a week now with Gay and I’ve lost some weight too.  You know I am not really a person to gush about these things and I am surprised I am saying all this but I really have a positive attitude about GRAVITY and the positive impact that it has on my life.   I feel so much better.”

“We’re fitter thanks to GRAVITY”.

Today there are 2,700 YMCAs in 10,000 communities across the United States and they serve more than 45 million people in 119 countries.  The YMCA’s strength is borne from their communities and they are a testimonial to their mission statement: “We know that lasting personal and social change comes about when we all work together. That’s why at the Y, strengthening community is our cause.  Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive”.

Get Involved

Joining the Y isn’t just good for you, it is a way to give back too.  By connecting, you are helping the community thrive.  There are other ways to give, not just monetarily, you can volunteer or get involvedFinding a balance in life is not always an easy task to manage so connecting with a YMCA will help you and your children find a safe and positive environment where children can learn good values, social skills and behaviors, as well as have fun and stay fit.

Mar
23

Find The Best Personal Trainer | Total Gym

Finding The Right Personal Trainer

“How do I find great trainers for my new studio?”  This is one of the first and most asked questions by a new club owner when putting together their plan to start a new fitness studio. Just like any new business owner, you can have a great idea and purchase all of the bells and whistles but having a great team will determine whether or not your business will stand the test of time.

Hiring your team  is an extremely crucial part to the growth and success of your business. However, there are times when hiring your team can be a detriment to the growth and success of your business as well, which means that you have to be careful when creating your team.

Total Gym Personal Training

Engage Your Members

You have been planning every detail of your business for months, you have a great concept for your new studio, you know that people will love it; you know that you are about to change lives, and that success is waiting for you. But now it is time to create your dream team to help you carry on your vision because you only want the BEST working for you and representing your business in your community.

Highly qualified Personal Trainers and Instructors are everywhere these days and it is up to you as the head honcho of your new business to find them because chances are, the best ones will not just walk into your new studio looking for a job. They are out there either working independently as their own boss and maybe they are looking for a change. Some are doing in-home training sessions, some are already working at other fitness facilities, and some are newly certified and/or fresh off an intense internship program and just waiting for the opportunity to start their fitness career, show off their knowledge, and change lives!

So, how do you attract these highly qualified fitness professionals? How do you get them to even consider joining your team?

Put yourself in their shoes. If you were a highly qualified fitness professional and already employed, what would it take for you to leave your current situation and join a new studio? Would it be money, health benefits, the club owner’s vision for the mission, the excitement of joining a new club, their brand or management opportunities? Think from the standpoint of the fitness professional and try to be what you think they need while also staying true to your mission statement and vision.

Total Gym Group Class

“Passionate, dedicated and loyal”

Internships – This is one of my personal favorite ways to find great trainers because as the fitness industry becomes more and more saturated with fitness professionals, I believe that the newly certified trainers are looking for ways to stand out and are hungrier than ever. They are extremely passionate, dedicated, loyal, and are looking for ways to not only gather experience but also potentially showing their new employer that they are ready to start from the ground floor. It is very common nowadays that these new trainers are better than some of the more experienced trainers and have the passion to match it, since they are so new to the industry and are excited to get started.

Internships are often used as a “courting” period where you can really see the work ethic of an individual before you commit to hiring them. The internship process kind of reflects the old adage, “slow to hire, quick to fire” because it is often said that the easiest way to fire someone, is before you hire them. So it is best to do your homework thoroughly when you’re looking to hire a new trainer and what better way to not only do your research and also see their work up close, than an internship. You can create your own in-house internship and just market it locally to whomever passes your criteria for admittance OR you can partner up with your local community college or University to offer your internship to various majors such as Kinesiology, Physical Education, Physical Therapy, and Nutrition. As I stated above, this option is great and one of my favorites because if you find someone who has the great personality but possibly lacks the experience, then you can train them to be phenomenal and under your brand.

Total Gym Group Teaching

“winners want to be around winners”

Word of Mouth – Word of mouth is always a great way to recruit people to your business as not only a new customer but also for your staffing needs. Word of mouth is huge and in a lot of ways, it screens the fitness professionals who are truly interested in being a part of your brand. There are lots of ways to create your word of mouth buzz but nowadays, the most common consist of community. Hopefully with you starting a new studio in your town, you have already been living in (or around) that city for a while and have somewhat of a network created so that you can put the word out to people that you know for qualified leads. However, if you don’t have a network in the community that you are starting a studio in and don’t know many people, then NOW would be the time to go out and shake a lot of hands and introduce yourself. You can do this by joining the chamber of commerce, getting involved with a local non-profit or rotary club via a committee or board of directors, and/or donating your time at a local school or church. The more people that know what you’re doing, know what you’re building, and that you’re looking for people to carry out your vision, the better chance that you will have to reap the benefits of penetrating their circle of friends and eventually meeting and/or getting introduced to potential employees and customers.

Social Media – It has been said that no other industry has benefited from social media more than the fitness industry. There’s a reason for that; social media allows you to broadcast your business in various ways from fitness videos, to motivational talks, quotes, fitness pictures, and even for staffing needs. Most people want to know who they are doing business with and with the reach of social media, prospective employers and employees are able to see one another before they even meet. As an employer, it is your job to make sure that your brand is accurately reflected across the board and especially online where it can get viewed by the masses. Winners want to be around winners and if you can create the kind of brand and image to attract quality trainers, they will definitely find you, keep an eye out, and eventually look to join your team when the time is right for them. But on the other side of that, a lot of great trainers will have their own personal (or business page) as well on various social media channels and you can follow and even reach out directly to them to create a networking relationship as well, just to let them know that you exist. The only thing that I would recommend is that you be careful for the ones who are already employed by other fitness facilities as you don’t want to break the code of ethics and try to recruit from your competitors. That’s almost like trying to date someone that is already married and we already know how that movie ends. So just respect the boundaries and stay in touch with these great trainers.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.