Top Exercise Platforms Your Club Should Have
by Mike Z. Robinson
As the owner, director, or manager of a fitness club, you constantly find it part of your daily duties to keep costs down on purchases made for your facility and it’s no different when it comes to purchasing equipment. When you are looking at making an equipment purchase for your club, there are several things that you have to factor in before you make your investment such as the cost, how much space will it take up, how much use do you think your clientele will get out of it, will it create a buzz of intrigue with your clients, what is the return on investment, and how exactly can you create an additional stream of income by buying this equipment. Wow, who knew that so many things would go into making a simple equipment purchase?
With so many things to factor in, it’s no wonder that so many owners, directors, and managers have such a difficult time trying to find the right pieces of equipment to purchase for their facility. But you’re in luck because you will not only find the top 5 pieces of equipment to purchase for your facility below, but you will also find the best ones to get the greatest amount of return on your investment. These are not in any particular order.
Total Gym GTS – This is a great piece of equipment because not only is the Total Gym GTS very convenient, affordable, and functional but it also can be an amazing additional stream of income as many facilities have created their own Total Gym workshops, 6-8-12 week training programs, or customized workout circuits to bring in more revenue. There are literally hundreds of exercises that you can perform on the Total Gym and your clients are guaranteed to like the variety that it provides to spice the workouts up and keep their muscles & minds engaged. Total Gym lives up to its name and provides full body workouts all within one location. Nothing on the market even compares.
TRX – A great piece of equipment that offers versatility and a huge return on your investment. You can purchase 20 of these for less than $5,000 and create in house monthly/quarterly TRX training programs that nets you a huge return on your investment and a healthy stream of income. TRX’s have become synonymous with gyms, clubs, and training facilities all over the world and members have come to expect to see them at their workout destination, so to say that you need one at your club would be an understatement.
Training Ropes – Simply put, training ropes are awesome! They came to the mainstream out of nowhere a few years back and took the industry by storm. Although they look very simple and innocent, they come with a lot of functionality and excitement that members love and hate at the same time. Training ropes allow your members to explore and be creative in their workouts. Some people embrace the challenge of seeing what they can come up with during their workout and some people will shy away from it. However, the people who shy away from being creative (and risking injury) will provide your club the opportunity to offer private training and increase its Personal Training revenue as other members will definitely be intrigued by the Training Ropes especially when they see them in action. Some members will want to play with the Training Ropes but won’t want to risk getting injured which opens the door wide open for your Personal Trainers.
Lebert Bars – Lebert Bars are another piece of equipment that has become synonymous with workout facilities mainly because of the affordability, the fact that it does not take up a lot of space, and you can do countless exercises on them. Lebert Bars are extremely light weight but are solid enough to be able to work with members of all sizes. Just like all of the pieces of equipment above, this too can be another stream of income that can be built by creating customized groups classes that focus solely on using and highlighting the Lebert Bars. They have become increasingly popular over the years and that doesn’t seem to be changing anytime soon.
Water Rower – Fun, fun, fun! The Water Rower is an old concept with a new twist. Regular rowers have been around for a while but the Water Rower is still fairly new and has been wildly appealing to members who have had the opportunity to use them especially those from the older population. They are very easy to use, no impact, and there seems to be something motivating about the aesthetics of watching yourself and seeing how much force you are generating in the water with every pull. Water rowers are extremely functional and you can do an incredible variety of exercises on them. To create income out of the Water Rowers, you can create competitions, tournaments, training programs, and contests.
If you look at the common denominator among all of the equipment choices listed above, you will see the trend that they are all pieces that focus on not only providing a lot of variety from its usage but also providing a great opportunity to create another stream of income and boost revenue. When you make your purchases for your club, always remember that you are making an investment and treat it like an investment. Confirm that you will not only be able to make your money back but that you will also be able to boost revenue simultaneously and immediately. There are obviously a lot of great pieces of equipment on the market and the list above simply should just help you on your quest to purchase new equipment. However, just remember that if you do want to get something that is not listed above, just make sure that you do factor in the cost, how much space will it take up, how much use do you think your clientele will get out of it, will it create a buzz of intrigue with your clients, what is the return on investment, and how exactly can you create an additional stream of income by buying this equipment.
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.