Top 3 Ways To Keep Your Trainers Happy
Nowadays there are Personal Trainers EVERYWHERE you look and finding one for your club should not be a hard task at all. Assuming that you find a great Personal Trainer to work for you at your facility, the real task comes with keeping them happy and employed at your club.
Of course you are not going to make everyone happy all the time and losing a Personal Trainer here and there is just part of the game, but as an Owner, Director, or Manager of a club, your job is to make sure that you do your best to keep the turnover to a minimum and retaining your best employees.
Retaining your Personal Trainers especially the “Superstar” ones will help you to create a winning culture in your facility and will also help you to recruit other high quality individuals to come and work for you. Chances are that whatever YOU would want out of a job, your employee wants too, so starting there should be your first choice. Put yourself in the shoes of your employee(s) and think about what it would take for you to stay at a job long term. Is it money? Security? Culture? Opportunities? Treatment? Benefits? Some of those? All of those? None of those but something different?
With everyone being different and having different needs in life, there are a variety of ways to retain your Personal Training team and keep them motivated but below you will find the Top 3 ways to help you to retain them, keep them happy, and avoid the Personal Trainer turnover.
Top 3 Ways To Help You To How To Avoid The Personal Trainer Turnover
1. Treat Them Well – This is probably the most basic yet the most overlooked piece of advice to help you to avoid Personal Trainer turnover. Just like any other relationship in your life, you should respect your employees at all times and provide them with the kind of experience that creates loyalty equally between you, them, and the club. Treating your employee’s well can consists of a myriad of factors such as strong communication, unparalleled listening skills, being empathetic, being a strong leader for them, and leading by example. By demonstrating the above qualities, you show your staff that you care and when your employees know that you care about them, they reciprocate their actions & effort with loyalty to your brand.
2. Provide Them With Opportunity – YOU don’t want to be stuck in a job where you do the same thing on a day to day basis for multiple years to come, do you? Yeah – I didn’t think so and most likely neither do your employees. Show them that you want them to grow professionally by them helping to grow your brand by providing them with more responsibilities and challenges that stimulate them and their careers. Some Personal Trainers solely want to just train clients and if that works for them and works for you, then that’s great. However, most Personal Trainers start to burn out from training clients after so many years of training. So to help them to avoid the burn out, it would be worth it to you to be proactive and provide additional opportunities to your trainer NOW to help them to mix things up. Additional opportunities that you can offer your team can include assistance in operations, managerial duties, creating corporate fitness & fitness retreats, becoming a Head Trainer, speaking and representing your brand at fitness conferences, and many more. Get creative and show your team that you trust them to perform on a day to day basis, even outside of their training session. Who knows? You may even be surprised what kind of talent that you end up unlocking within your employee by providing them with additional responsibilities and opportunities.
3. Pay Them Well – This is another one of those “DUH” moments and it also connects with the number one way listed above to avoid the Personal Trainer turnover which is to “Treat Them Well” everyday. Paying your employees well does not mean that you have to break the bank to pay them, give them equity in the company, or pay them more than you personally make but it does mean paying them fairly. Finding a fair compensation to pay your Personal Trainers can be as simple as networking and communicating with other clubs in your area and their management staff, a good google search, and/or even checking out a Fitness Industry guide published from the likes of the IDEA Health & Fitness Association or the American Council on Exercise where they put out annual reports consisting of researched data and showing the median income for Personal Trainer salaries and hourly wages in various demographic locations.
When determining how much to you pay your team, you also have to look at how much your club can afford to pay, operational overhead, the cost of living in your area, the education & experience of the trainer, will you offer benefits, are there any incentives or bonuses that you can offer, and what quality of Personal Trainer do you want to have at your club as well as what kind of clientele frequents your club? It is also very important to ask yourself the following questions when creating the pay scale for your personal training employees:
“(1) Is the wage that I’m offering to my team enough to live comfortably in this area?; (2) If I had a family to support, would the income and benefits be enough to support them?; (3) What other duties can I include in the job description to possibly justify a little bump in salary for your staff?”
These are all honest questions that you have to ask yourself because it will give you a great edge when hiring your team because if you can successfully switch your mindset to match theirs, you will make the best choice possible with your hire and create a high quality training staff for your club that KNOWS that you value them!
About the Author
Mike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.