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Jul
5

Fitness Pros: Learn Summer Retention Strategies

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Keep Your Clients Coming Back Through Summer

If you are like most fitness professionals, you got into this industry because you love fitness, you love people and you love helping people get fit.

However, one of things that often gets overlooked when you’re actively training clients is the amount of business acumen that is required to, not only prolong your career, but keep you on the go through all the seasons.   In order to do that, you consistently need new clients while retaining the others.

Where did all the crowds go?

Where did all the crowds go?

When you look at the cycle of client acquisition, you might have noticed that you will have surges when clients seek your expertise.   For example, January through May is usually busy and then again in September through November. When you really think about it, this makes sense.

There is the New Years’ resolutions crowd in the first quarter who need help with all of their health and fitness goals for that year.

Once that crowd slows down, there’s another surge mid-April: the beach-body crowd.

And then there’s the crowd that need to be physically ready for their summer vacations, that may include healthy activities such as hiking, surfing and walking.

When summer is over, people begin to settle back into a regular routine with back-to-school. They re-prioritize the fitness goals they had at the beginning of the year and in comes another crowd hoping to go make it through to the Holidays.

If you have been in the fitness industry for a while, then you know that clients become less engaged in the summer. They are in and out of town,  or they are busy because they are out and about and they would rather be participating in outdoor activities then stuck inside with you.

So, what do you, as a fitness professional do, to keep the interest of your member, while also maintaining a steady income flow? I’ll tell what you should do.

Be proactive and creative.  Don’t wait to see what happens. Make your own changes and build your own systems to keep your regular clients committed, the phone ringing with potential new clients AND your bank account happy!

3 Easy Ways to Create a Summer Buzz

Create a Fitness Contest:

Most people really love some sort of competition, whether that be with themselves or with others. Oftentimes, competition can bring out the best in people so this is a good place to start when trying to select a contest for your club.

Evaluate your clientele to see what demographic mainly exists in your club.  Then begin to customize a program that you think will benefit them the most. Evaluation is extremely important.  For example, you wouldn’t want to create a bodybuilding contest for your club when 83% or your clientele are stay-at-home moms.

Once, you have decided the best program, run it from anywhere between 4 to 8 weeks.   Primarily market it within your current membership base and encourage (and/or perhaps even incentivize) them to refer their family and friends to get involved with your facility.

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Weekly Hiking!

Organize a Free Weekly Hiking Group:

This is always a great, non-intimidating way to create buzz and engagement with your members through summer. You can charge your members for participating in this group, if you like, but since most of them will probably already be summer-hiking anyway, it might be best to make this group complimentary.

It’s a good idea to run a free hiking group because you can also use it as a marketing tool that serves both you and your members.

1. From the members’ perspective, they already pay you a good amount to be a member of your club, so every once in a while, you can use a program like this to show your appreciation.  In return you will gain their trust and loyalty, resulting in a steady income for you.  And, if they feel appreciated, they will often reward you with a steady flow of referrals.

2. Market yourself. Provide free swag – such as t-shirts, water bottles, and towels.   This is a great way to advertise your business.  When you’re hiking with your group, you will all look like walking billboards to other hikers.

3. To take it one step further, be sure to bring your camera and take lots of photos so that you can later upload them to your social media pages.   Tag your members so that they are able to build loyalty-forming memories and you get to display your business online to potential clients via social media.   And, you are also advertising the relationships and camaraderie that your gym provides.

Outdoor Bootcamp

Enjoy the Beach!

Take Boot Camp Outside:

Did I mention that members enjoy the outdoors during the summer months more than any other time of the year? Why not start a summer boot camp program that can be conducted X amount of days per week in the parking lot of your business?  Or you can do it at the park, at the beach, or some other beautiful place in your community.

As it’s summer, you will often find that most members don’t want to work out in the afternoons or evenings.   They really prefer to exercise in the mornings before the day gets too busy and hot.  So, if you have a current indoor boot camp program that you are already running at your facility, take it outside for the next few months. And if you don’t already have one, NOW is a good time to build one, especially if you can make it happen in the morning.

There you have it, 3 easy ways to create more retention within your membership base TODAY. Members will embrace these changes over the next few months. They will love that you are being proactive and accommodating.   They’ll appreciate you keeping them on their exercise program through the summer.

Remember, it’s always ALL about your clients, as without them you’d be out of business. Too many fitness professionals focus  too much on finding new clients and not enough on retaining them. If you want to create a long lasting career in the fitness industry, master the art of acquiring new members AND retaining your “regulars”, so you can give them the tools they need to be successful year around.

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Jun
27

Total Gym Workouts – Perfect For Kids & Teens

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How to Motivate Underachieving Kids and Teens in Sports, with Total Gym Exercises

GRAVITY Sessions at Fitness Republic

GRAVITY Sessions at Fitness Republic

An interesting thing happened to me a few months back…

I am the type of person who is always planning new workouts, combinations, music,  and so much more, at my studio, Fitness Republic in Vero Beach, FL.  At the beginning of February, my 13 year old daughter told she had to run a mile for gym class.  In Florida, the state standard for a 13-year old girl to run a mile, is 8:13, which is a pretty good pace for many people.  My daughter came home with a “C” on her report card for gym.  Being that fitness consumes my world just about every day, I was shocked.  I asked what had happened, and she told me about the mile requirement. I asked her what her time was.  She said “18 minutes.”

“Excuse me?”  I said,  “Not on my watch.  Lace up your sneakers RIGHT NOW!”

We hit the pavement.  I told her that no matter what, we were not going to stop running that mile until we were done.  We came in at 13 minutes … not bad for a first attempt at progress.  I told her this was just the beginning and after we finished that first mile together, I asked her what her teacher does to help condition her class.

“Nothing,” she exclaimed disappointingly. He just tells us that he can run a mile in 6 minutes, and we have to try harder.   Have teachers lost their passion?

My daughter has two really good friends. Like many teenagers, they all have an element of laziness tucked in there, so I thought she’d need some buddies to help her on her new journey.  I told her to get them ready as well.

“For what?” she asked.

“Because we are going to flip this.”  I said.

For the next six weeks, the three of them met me twice a week for strength training.  I had them doing two workouts a week on the Total Gym GTS.  And they loved it.  My goal was to get their fast twitch muscles activated and enhanced.

This is what we did:

  • Plyo Alternating Leg Squats
  • Plyo Pull-ups
  • Plyo Shoulder Presses to get their big muscles firing.
  • Then, Cardio Pull to get their tickers up.
  • Static Equilibrium Chest Press,
  • Static Equilibrium Rows
  • Upright Supine Pull-downs.
  • Leg Cables finished the workout.
Total Gym workouts with family

Work out with your kids. Good for you and good for them!

We started off gently with lesser reps and time and slowly built up to about a 45-minute workout.  Over the 6 weeks, their incline levels increased slowly but surely.  Their stamina and muscle growth really improved, and their flexibility and range of motion was so much better. And, the best part of it all was that were having FUN in the process and really enjoying themselves.  Now, isn’t that what it is all about? Making gains and having a ball while doing it.  Maybe that’s not what it’s about for their gym teacher, but it certainly is for a Dad.

In addition to the workouts on the GTS, we ran four days a week.  And when it was time to run the race, she crossed the finish line in … wait for it … 8:02!  Fantastic! She laid it all out there on the track.  The gym teacher offered up a brief smile and said a meek “good job,” realizing that young woman had just cut her time in half and he didn’t have anything to do with it!

She came in 4th place out of 22 kids and was the first girl to cross the line in her class.  She couldn’t thank me enough for helping her, but any parent knows that we will stop at nothing to help our children.

So much can be achieved with the right motivation.  If we can just put the right people in the right places, we can ensure success.  For her, it is Dad, for me it is the knowledge that I have access to a great piece of fitness equipment.  The GTS.

And now, even thought the race is over, my daughter and her friends are still training on the GTS with me, because they enjoy it so much!   You can’t been quality time with your children while getting them fit!

To talk more about training on a Total Gym GTS contact 858 764 0055 or CLICK HERE.

About the Author

Jon D'AllesioJon D’Alessio has been a Certified Personal Trainer since 1995 and a GRAVITY Master Trainer since 2005. With his wife Brandie, together they own their own a private training studio, Fitness Republic, in Vero Beach, FL. Through a tailored approach of regular fitness activities, guided fitness programs and education, Jon helps his clients accomplish anything, no matter how big or how small. 

Jun
20

Fitness Studio Owner? 7 Tips To Start You Off

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Is Owning Your Own Fitness Studio As Easy As It Looks?

I have met hundreds of fitness professionals, trainers and general population who share an interest in opening their own studio.  Whether a person is in the fitness industry currently, and thinks that opening their own studio is the best option compared to working for a corporation, or a person switching careers and getting into fitness for the first time, I often hear the same story.  The expectation is expressed like this.  “I want to open my own gym/studio so I can make more money and have more free time to do what I want.” Or, ” I want to hire other trainers to work for me at my own studio so I can increase my earnings.”

Melissa Rishel - Owner MBS Fitness, Sonora, CA

Melissa Rishel

I always support people with a vision and a dream.  To be an entrepreneur and business owner takes tremendous focus and resolve.  The challenges and pitfalls that arise will test a person’s commitment and dedication.  I spoke to Melissa Rishel, Owner of MBS Fitness Studio, Sonora Calif., who shared some interesting insights into her experience as a gym owner.

Location, Location, Location

The location of the studio can make or break you.  Melissa took time to find a space that was visible to passing traffic and was centrally located to prospective members.  If a studio is hidden inside a building or business park, it’s possible that nobody will know that the studio exists.

Know Your Demographic

Melissa wasted money and time on marketing the studio.  A few months after opening, she realized that word of mouth was the best marketing for her area.  However, marketing CAN be a vital way to business build (social media, newspaper ads, flyers and open houses are all great avenues).  Do your research.

Research Your Membership Plan

Be attentive to the needs and wants of the membership.  If a gym offers Yoga, Pilates, GRAVITY, TRX and Personal Training, for example, be sure to offer all at a high standard. Most large corporate gyms can handle high turnover in membership. However, if a small studio under-delivers on programming and customer service, it will quickly go out of business.

Money

Beware of Hidden Fees

Every small business has to pay taxes that you may not be aware of. Melissa was charged taxes on all parts of her business: licensing, square footage and many other taxes a new business owner rarely knows about. Her business insurance was also a large expense.  Some landlords and insurance companies require mandatory security systems that increase costs. Know the ins and outs of the location before signing a contract or lease.

Utilities – know the rates.  Melissa was shocked in her first month with a heating bill of over $500!  Water, gas, electricity and cable/internet are all added expenses to the business.

Hiring Staff

Hire quality/qualified staff and pay them well!  Build a relationship of trust.  Although you may trust your staff, nobody will care about the studio as much as you, the owner.  Always know that whatever happens in and around the studio, the owner is ultimately responsible for everything and everyone.  Being the boss brings great responsibility.  Be prepared for everyone to come to you even if you have the appropriate staff on sight to handle a situation.

Man on ropeAppreciate Your Membership

There is a plethora of fitness outlets from the large “big box gyms” to the small boutique and everything in between.  The cost of a monthly membership can vary from $10-200+ per month.  What keeps small fitness businesses afloat is a sincere appreciation for the membership and clientele. Offer incentives to long term members, host member appreciation events and create a positive and motivating culture at your facility to create longevity for the business.

A studio can represent a person’s “third space.”  One space being their home, second being their place of employment.  To create an inviting and positive studio/gym takes a solid foundation and a solid staff.

Create a Culture

Lastly, have a mission statement that encompasses why your business exists and display it boldly for everyone to see.  If everyone in the studio knows why the space exists, it will create a strong culture and ultimately create a thriving fitness business.

When choosing to create and own a fitness studio there are many factors to consider.  The rewards can be tremendous and rewarding, as you can impact so many lives positively through fitness.  However, be aware and extremely diligent when you do decide to open your own business.  Planning your strategy and learning from others who have gone before you can save you time, energy, money and most importantly your own sanity and health.   This blog offers a small glimpse into the pitfalls of studio ownership that I was glad to share with you.

Special thanks go out to Melissa Rishel for her contributions.

About the Author

Neil MallisonNeil Mallinson is a Master GRAVITY Instructor, Master TRX Instructor and holds numerous certifications through NSCA and NASM, and has presented domestically and internationally for decades.

He studied Kinesiology and Sports Medicine at the University of Maryland College Park and specializes in sports performance training with a focus on mobility and recovery.  The ability to change a person’s life through fitness education and living a healthy lifestyle are what keeps Neil passionate.

 

 

Jun
13

How to Get Started in Personal Training

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Top 5 Tips to Help You Get on the Road to a Successful Personal Training Career

The health and fitness industry is on fire right now! These days everyone wants to be in this wonderful industry.
And why not? It is one of the coolest and most amazing occupations in the world.  Being a personal trainer provides all of the elements you really love and strive for in the workplace:

  • Change and impact lives.
  • Meet new people all the time.
  • Build meaningful relationships.
  • Experience new challenges every day.
  • Be respected and appreciated.
  • Have fun.
  • Experience growth opportunities.
  • Live your passion.
  • Be profitable.

How many occupation opportunities do you know of that can check off each of those points? Don’t worry, I’ll wait …

Personal training is a phenomenal opportunity to create one helluva career, combining what you love to do, which is exercise and help people.  I bet that you’re thinking right now, “okay, that sounds great, but how do I get started as a personal trainer?”  Well, I’m glad that you asked because I have listed 5 top tips to help you get started:

1. Do It For The Love – You have to be led by your passion. As mentioned above, it’s imperative that you love exercising and that you love helping people.  Don’t become a personal trainer because it seems easy, because it seems trendy, or to get a quick buck. Do it because you know the benefits of living healthy and you want to see your community thrive and live a higher quality of a life.

2. Get Certified – If you have established your love for the profession and for the industry, now it’s time to research how you are going to become an official certified personal trainer. There are several fitness certifying companies that exist in the world, but the five most respected and credible companies are:

American Council on Exercise (ACE),

National Academy of Sports Medicine (NASM),

American College of Sports Medicine (ACSM),

National Strength and Conditioning Association (NSCA),

International Sports Sciences Association (ISSA)

The above are all NCCA accredited. So even if you don’t get certified by one of the above companies, be sure that any company that you do use is NCCA accredited. That is very important.

3. Select Your Career Path – Usually, once someone gets certified, the first step is to look for a job at your local gym. Although, I agree with that approach for most people, it may not be the case for everybody. This is when you need to do some soul searching and figure out what your long term plan is. Do you want to eventually train pro athletes? Do you eventually want to start a business? Do you want to just train with kids and then start a youth camp? Do you want to be a strength and conditioning coach at a University?  Do you want to start a corporate fitness business? What is it that you want to do?  The quicker you identify your long term goals, the easier it will be to develop your plan for right now and for moving forward.

4. Constantly Be Willing To Learn – Now that you’re certified, it doesn’t get any easier from here. In fact, now it is time to work even harder. You have to be on the hunt for everything fitness-related. Keep up-to-date on the latest and most cutting edge information, such as the newest equipment, fads, myths, nutrition and anything else that falls beneath the health and fitness umbrella. You will need to be a credible source for your clients as they will look to you as the expert and expect an educated, realistic and honest answer. And although it is okay to not know everything that they ask you, you do need to know enough to be a great source of information for them.

To consistently learn and grow, you will need to get your hands on any fitness books that you can. You  will need to seek mentors, join a membership trade organization such as (IDEA Health & Fitness Association), listen to podcasts, visit blogs, attend fitness workshops and conferences. Literally, anything that you can find about fitness, check it out, you owe it to yourself and your clients.

5. Be Willing To Sell – No matter what level you are at in your personal training career, you will be selling.  Selling is just part of the game. A lot of personal trainers don’t like to sell, but it is something that you will have to master fairly early, if you want to have longevity in this industry. As you start off maybe your first selling role is just selling yourself to a gym via your resume/job application? Maybe you’re in consultation with someone (who can potentially become your first client) so you’re selling them on trusting you as a credible source for their fitness regime?  Once you’re a veteran in this industry,  you might be selling new clients on the fact that now you have a personal training team that can take care of them.  Whatever the sell, remember you are selling everyday somehow.  Selling and marketing can go hand in hand and are interchangeable.

So there you have it, these are the 5 steps to not only getting into the Fitness Industry as a personal trainer but also helping you get up to speed to give your career the solid foundation for longevity and happiness.

Best wishes on your journey. You are going to do great … kick butt and give your all to your clients, every day!

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

Jun
6

Spotlight – Total Gym in the South Pacific

Total Gym Down Under – Still Going Strong, 15 Years On

Greg Doherty - HQH

Greg Doherty – HQH

It may be a surprise to learn that people work out on Total Gym machines all over the world.  It’s not so surprising, though, when you learn that Total Gym is present in over 45 countries worldwide and spreading to more corners of the globe, daily.

Greg and Nancy Doherty of HQH Fitness in New Zealand are steadfast Total Gym fans and have been Total Gym distributors, down under, since 2002, just before GRAVITY, was first launched.

Native born Canadians, the Doherty travel bug led them to emigrate to New Zealand, with their two sons in 1983.  They didn’t just emigrate like you and I might, though.  They didn’t just hop on a plane and tah-dah, there they were.  No, Greg decided to follow his sailing passion and cruised his family across the oceans on their 38 ft. yacht!  They visited many different cultures and remote places throughout the Pacific basin for three years, before arriving in New Zealand.  Now that’s the way to move, right?

HQH on a Total Gym Tour in Australia

Watch the video of Greg on Tour

Greg pursued a career as a boat builder and Nancy trained as a professional kinesiologist.  After reconnecting with an old friend, Paul Chek of the C.H.E.K. Institute, they began helping Paul bring his knowledge to Australia and New Zealand.  This is where their introduction into the fitness industry began. Their fitness business acumen grew and in 1998 Greg and Nancy formed HQH (Highest Quality Health).

Chek was already working at that time with Total Gym and it is through Paul that Greg and Nancy were introduced to Total Gym, which was looking to bring GRAVITY into the South Pacific market.

Since then, Greg has combined his traveling passion with his love for improving the health, fitness and wellness of people everywhere.  He straps up a GTS in the back of his van and off he goes, on the road for months at a time.  He’ll take his GTS out into a field to demo it: you name it – he’s been there and done it – demos in the street, the park and the beach.  Check out the video of Greg on tour, above.

The Workshop Gym

The Workshop Gym – small group classes

Total Gym and HQH Fitness continue to build on a strong foundation year after year.  John Pemberton, of The Workshop Gym, a Total Gym studio in Auckland recently expanded his facility.  John, the Owner, purchased his Total Gym GTS units in 2012 and recently felt it was a good time to upgrade to the latest models.

“Having a facility like The Workshop Gym, virtually in the heart of Auckland, showcases the complete Total Gym product line and allows an opportunity for equipment buyers to have a look at the kit in action,” says Doherty.

John also added to his studio, the new ELEVATE Circuit, a series of single-station units that work all muscle groups to give a full body workout in 30 minutes.   John has also been testing the ELEVATE Circuit on kids, as he finds it provides a really fun way to teach fitness to youngsters, ages 6 years and up.

The Workshop Gym - ELEVATE Circuit

The Workshop Gym – ELEVATE Circuit

“By utilizing the ELEVATE Circuit in conjunction with Bosu and skill-based games, we have developed the M.A.D (Mobility/Agility/Dynamic strength) program for kids. We are teaching them M.A.D skills and they can’t get enough!  Getting more kids moving in a non-competitive environment allows even the least confident to improve their strength and fitness,” says Pemberton.

With five GTS units at The Workshop Gym, they can also offer small group training sessions and GRAVITY Pilates. His members love the new units and this has resulted in improved attendance rates across the GRAVITY classes.

Greg, HQH and Total Gym continue to make a great team and as new products develop, the team will continue to keep customers and new clients at the forefront of this ever-changing industry.

For more information on GRAVITY and the ELEVATE Circuit, contact commercialfitness@totalgym.com or call 858-764-0078.

 

May
30

7 Tips to Successful Group Class Teaching

What Makes a Successful Class for You and Your Participants?

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“Left, right, left, right”

Fitness instructors have a fun job … right?  We get to yell out commands, push our participants out of their comfort zone and work the floor as if we were the only one on center stage!  This is partly fair to say, but we serve so much more than a bossy drill sergeant to our students.

We, as instructors create movements that effectively challenge our students to accomplish their fitness goals.  We are motivators, educators, listeners, coaches and an inspiration to those around us.   It’s a truly amazing role that we play and there are so many elements that have to come together to create an outstanding class experience for both parties and ensure participants keep coming back for more.

The role of a group fitness instructor is filled with personal experience, specific skills and a vast amount of knowledge that is developed over time.  We are creative ‘movers’ that motivate and inspire people to engage in a healthy lifestyle.  Classes flow from one movement to the next to the beat of the music (depending on the class), with phrased continual cuing that keeps the class flowing.

Teaching an effective class requires planning, strategy and continuous improvement efforts.   As a seasoned group fitness instructor for over 25 years, I am always learning and developing my teaching skills so that I can create a positive experience, not only for my students, but also for myself.  There are days when I am spot on and the class is killer from start to finish and there are days where things are a bit off and the energy in the class suffers.

So how can you learn to improve your skills, both personally and for your students?  I’d like to share some qualities I expect to receive in a class, and tips on how to make this happen.  Because YOU are what can make or break a participant’s experience!

Listed below are some important teaching concepts.  Be mindful that we all work in different ways and what affects one may not work for the other.  Learning how to be aware of possible situations and knowing how to accommodate all personalities, is a skill that develops over time.

The Importance Of A Good Welcome And A Proper Introduction

We can all agree that it’s always nice to be greeted and welcomed as you enter into any room.  Your class is about to sweat together, so putting them at ease is the best way to personalize your hello and interact with them as they walk in.  This develops trust and a personal connection with your students, especially as you get to know them more.

Always introduce yourself prior to the start, even if you are familiar with your students.  There’s always one person that can sneak into the room without you seeing them.  Perhaps give them a quote for the week, or a little fun fact about you that will break the ice.  As you talk, in the introduction and throughout the class, make direct eye contact with each student – it’s welcoming and can set a personal tone.  The introduction is also a great opportunity to share a brief explanation of the class and to remind them to work at their own pace.

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“What? I am fine.”

Ask About Injuries

Asking your students if they have any injuries or other health concerns prior to class is a must, so that you are prepared to make modifications for them.  However, from personal experience, I find it embarrassing and rather non-personal to ask the class as a whole and expect someone to blurt out their issues.  It puts the students on the spot.

Rather, ask ‘if you have any injury or health concern, please raise your hand and I will come to you’.  This way you can have a one-on-one short chat.  You can also ask as they enter the room and have another discussion post class to make sure they leave happily.  However you do it, try to respect your student’s privacy.

Accept Latecomers

Every class, studio or instructor may have his or her own set of rules on this topic. Some instructors will not allow a student to enter once the door is shut and I respect that. Arriving late to a class is not appropriate, however, things do happen.  You never know what has happened prior to their arrival and the effort they made to get to your class.  I would not take it personally, unless it was a consistent trait.    If someone is late, I suggest keeping the flow of the class going and help them quickly set up and warm-up before jumping right into the workout.

Set The Tone For Early Leavers

It drives me nuts when a student sneaks out right before you are about to end the class.   It can be frustrating but don’t take it personally.  Typically, a class ends with a few good stretches to lengthen the muscles worked and prevent injury.  It’s understandable that a student may have to leave early, but out of respect for you and the rest of the class, they should at least tell you prior to class and position themselves closer to the door so it doesn’t disrupt everyone else.  I recommend setting the tone at the beginning of the class so your students learn to take your sessions seriously and get most out of it.

Know Your Students

People of all ages and ability levels take classes for different reasons.  They may be attending due to the class time, the class type, or just because they like your style of teaching.  The more you teach your workout, the more you will learn about your students’ abilities, goals and any limitations. Pay attention to them before, during and after the class.  Learn as much as you can about them.  It shows you care and be genuine about it.  Over time you will gain their trust and that helps both of you in the long run.

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“Thank you, thank you very much”.

Use a Microphone but Know Your Voice

Most instructors today teach their class using a microphone so they can easily be heard without having to scream over loud music.  It allows you to float around the room cuing and correcting without disrupting the class flow.  Not only is it better for your students to hear you, but it’s also better for your vocal health.  It can prevent a serious case of vocal chord nodules from occurring.  Trust me, that’s not fun!

We all have our own teaching styles and ways to communicate but be sure to become aware of how you sound on a microphone and correct if needed.  There’s nothing worse than listening to a trainer who has a really grating high pitched voice for an hour or is shouting unnecessarily into the microphone.   Be sure to check yourself with and without the microphone regularly.

Having the ability to be yourself while teaching a class is a perfected skill and it’s always important to know what could affect your participants both positively and negatively.

Just Be You

Being an instructor is highly rewarding, but can also be exhausting.  Never lose sight of what you want your students to feel and experience in your class.

Remember to learn from experience and listen to your students’ feedback.  Your students give you joy and make you thrive to be the best you can be.  Do what you do best – be yourself and teach your heart out!

About the Author

MARIA HEADSHOTMaria Sollon Scally MS, CSCS holds a Masters Degree in Performance Enhancement/ Injury Prevention and Kinesiology. She has obtained numerous certifications in various areas of fitness and is a national conference presenter. Maria specializes in Pilates, Performance Coaching, and Corrective Exercise Techniques and Kettlebells. She is the creator of the Plyo Pilates Method and has developed a series of amazing workout DVDs. She is a Master Trainer for Total Gym, Resist-a-Ball, Body Blade, Peak Pilates, Kettle Bell Concepts and is a free lance writer for Fitness accredited magazines, news letters, and fitness blog sites. Maria demonstrates her knowledge each day and uses her dynamic creativity throughout her specialized line of work.

http://www.groovysweat.com

http://www.groovysweatstore.com (purchasable workout videos)

http://www.youtube.com/groovysweat (workout clips)

May
22

Where to Buy Commercial Exercise Equipment?

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Where Are the Best Places to Buy Commercial Fitness/Exercise Equipment?

With many new pieces of equipment being created every single day, it’s hard to find the best places to purchase equipment for your club or studio. There are so many vendors, stores, magazines, catalogs and options to choose from, that your poor brain can experience information overload very quickly.

One of the best ways to save yourself time and research headache, is to find an online fitness equipment dealer.  A dealer will enable you to familiarize yourself with the top products all in one place so you can strategically make your purchases. Another good idea is to go to a fitness conference and test out all the products you may be interested in. That will help you make your choices later on when you are ready to purchase.  You know what they say: “Try Before You Buy.”

The three online fitness dealers that stand out for most fitness professionals are:  Gopher Performance, SPRI and Perform Better.   Each one specializes in a particular niche to provide top notch fitness choices from several major companies they partner with such as TRX, BOSU and Total Gym.  It’s all about educating yourself and finding the best choice for YOU and your business.  I have personally made purchases from each of those three, and I couldn’t be happier with each of their services, selection options and customer service.

Here’s a little info on each of them:

Gopher Performance

Gopher Performance

Gopher Performance is a division of Gopher Sport — a company that has established itself as an industry-leading physical education, athletics, fitness, recreation and health products distributor. Catering to athletes who are looking to get better, do better and be better, they offer unique pieces of equipment that will help take athletic clients to the next level. They’ve been in business for 60 years so they’ve earned a good level of trust and customer respect over that time.  They also offer a 100% unconditional guarantee.

Flip T™ Trainer

Flip T™ Trainer

The Top 5 best and most unique pieces of equipment that Gopher Performance offers are:
1) The Tank™ Variable – Resistance Sled
2) Flip T™ Trainer
3) Nucleus Omnibell
4) Triad™ 3 in 1 Foam Plyometric Boxes
5) Commandpost™ Anchor Station

 

SPRI

Capture

If you are familiar with SPRI Products Inc, then you know that they are all about being innovative, especially when it comes to rubberized equipment such as resistance bands, Xertubes, and superbands. Some would even go on to say that they basically created this market in the fitness industry, because most people can’t think of resistance bands and tubing without mentioning SPRI. Of course, that is not all that they offer, but it is a niche market for them, where they have done really well with positioning themselves as top of mind awareness for all bands and tubes.

Another way that SPRI has really thrived in the market, is to partner up with famous, accomplished and respected fitness professionals such as Chris Freytag, Jonathan Ross, Trevor Anderson and Brian Nunez, to name a few. When you know that top fitness professions are also using a product that you are interested in, it gives a level of comfort to know that you are making the right decision.

Xercuffs®

Xercuffs®

The Top 5 best and most unique pieces of equipment that SPRI offers are:
1) Xergym®Bar
2) Xercuffs®
3) Dual Grip Xerball
4) Rollout Ladder
5) Step 360 Pro

Perform Better

Perform BetterPerform Better has also created it’s own niche.  Even though it has positioned itself as a leader in sports performance, Perform Better practically owns the phrase “functional fitness”.   Over the last few years, they have helped fitness professionals see all their clients as athletes, rather than just clients. They did this by approaching functional fitness in a different way and by offering the applicable equipment options, fitness professionals starting purchasing items that were once meant solely for athletes.

Perform Better also helped fitness professionals become more creative and more knowledgeable. They did this by producing their own signature line of 1 and 3-day seminars.  They have featured some of the best minds and most well known fitness entrepreneurs in the fitness industry, such as Michael Boyle, Martin Rooney, Juan Carlos Santana and Mark Verstegan. By aligning themselves with some of the industry giants, Perform Better has excelled at offering the most functional pieces of
equipment in the industry.  With the buzz word these days being “functional fitness”, it only makes sense to purchase from the leaders to best serve your clientele. So if you are looking for functional, then you are looking in the right place!

The Top 5 best and most unique pieces of equipment that Perform Better offers are:

Jump Trainer

Jump Trainer

1) Ultraslide Slideboard
2) First Place Turf
3) Shuttle Rebounder
4) First Place Drive Sled
5) Total Gym Jump Trainer

So there you have it. Three best places to purchase your equipment in the fitness industry today. Get to know your niche, get to know your options and stand out in the community with equipment that brings YOU to life and something special to your facility.  Concentrate on figuring out how to thrive with your clients by doing different exercises that bring a uniqueness through various pieces of equipment that are high quality, have longevity and get the most ROI. Good luck!

About the Author

Mike Z. RobinsonMike Z. Robinson is the owner of the highly successful personal training facility, MZR Fitness as well as Mike Z. Robinson Enterprises which features & highlights a myriad of options to help fitness professionals grow their businesses and careers. Mike was the 2015 IDEA Personal Trainer of the Year, is the author of the E-Book: “Fitness Up, Everything Up”, and he is also a Media Spokesperson for both the American Council on Exercise & IDEA Health & Fitness Association.

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