Total Gym in Asia – 30 Years in the Making
“Understanding the needs of our end-user is our most important key principle,” said Aaron Goh, Business Development Manager of Active Lifestyle in Singapore, with a smile. And this belief has brought him great success.
“Another is that we endeavor to provide excellent service that goes beyond point of sales”, he continued. “These are some of the values that my father believed in and started the business with over 30 years ago, and we are proud to maintain these core values here at Active Lifestyle today”.
If you want to open a gym or health club in Singapore, China, Hong Kong, Malaysia, Thailand or Vietnam, Active Lifestyle will not only find the right equipment for you, they will design the gym blueprint and fit your facility with everything you need from top to bottom including the gym floor!
Goh’s father Arthur, started Reflex-O back in 1985 in Singapore, as a small outfit manufacturing fitness equipment. Looking back, Goh says their first piece of equipment [pictured right] looks just like something Iron Man might have fashioned a helmet out of. He may be right.
An early breakthrough at Reflex-O was the opportunity to construct over a hundred customized strength-training units for the military. It was this breakthrough that prepared the way for their business today and it is from that order that they learned the importance of understanding the needs of their clients.
Total Gym and Active Lifestyle aligned at the end of 2015. A key philosophy that both companies hold is, “it’s all about form”. Good form and proper alignment is a way of life for Total Gym and a basic principle in adjustable bodyweight training. And so the perfect partnership ensued. “We got to know Total Gym through our regular visits to the IHRSA shows – it was only later when we were looking for something simple and user-friendly that small countries/cities like Singapore and Hong Kong, can take advantage of, as small floor space is premium, that the Elevate Circuit caught our attention”, Goh told us. “All of Total Gym’s solutions fit in very well for clubs and studios in such land-scarce areas.”
In order to be able to support their customers with a full array of equipment, Active Lifestyle carries a number of different brands that are best in their field. “Total Gym has been the only brand that finds itself in a category of its own. It suits our ideology of a best-in-class product for facilities that are looking for an innovative pitch to differentiate themselves in functional training.” Goh explained.
“I believe lots of R&D and bio-mechanics were involved in designing each of the Total Gym machines and each has been responsibly considered – even though users may not realize the details and the rigorous considerations behind each design. And that to me is a great design! You do not have to bore people with the technical details; the results speak for themselves”, he continued.
We asked Aaron how he found his passion for fitness. He told us that in his younger days he conducted isometric training for pilots in the air force to help tackle G-force. His service in the Army helped broaden his understanding and perspective for fitness. Appreciating the science behind a workout made training others a greater responsibility. “You have to know what you are teaching, training and achieving for others and it was indeed an episode of my life that led me to the path I now follow”.
Active Lifestyle is just what its name says – they inspire active lifestyles and are setting trends in the Asian fitness market. With additional products such as Startrac and Freemotion they are one of the top fitness equipment distributors in Singapore and surrounding countries.
The Vision 2030 committee of the Singapore government began to encourage its people towards a national movement for sports by launching ActiveSG, where each member would be given SG$100 to sign up for free in any sports program regardless of fitness age or ability. 30,000 people activated their membership on the first day. With this in mind, Active Lifestyle continues to be at the forefront of the fitness market and Goh’s life experiences have led him to achieve more than he had ever dreamed of.